Top Ads on Heriot-Watt University Dubai Campus

Heriot-Watt University Dubai Campus Background Introduction:

Heriot-Watt University was the first overseas university to set up in Dubai International Academic City, offering top quality British education to undergraduate and postgraduate students and executives from the Gulf and across the world.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Heriot-Watt University Dubai Campus has been advertising and marketing on Facebook for many years. And Heriot-Watt University Dubai Campus has placed 51 of ads on the Facebook platform in the last month. In the past few years,Heriot-Watt University Dubai Campus has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Heriot-Watt University Dubai Campus on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Heriot-Watt University Dubai Campus. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Heriot-Watt University Dubai Campus.

BigSpy

1.Heriot-Watt University Dubai Campus Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Heriot-Watt University Dubai Campus  Heriot-Watt University Dubai Campus  Heriot-Watt University Dubai Campus
Page Categories  School  School  School
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Heriot-Watt University Dubai Campus Marketing Objectives Analysis: 

Heriot-Watt University Dubai Campus has been operating in School for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Heriot-Watt University Dubai Campus best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Heriot-Watt University Dubai Campus Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Virtual Admissions Day: Foundation Programmes  Virtual Admissions Day:Bachelors in Business/Management/Finance/Psychology Scholarship opportunities for students studying at our Dubai Campus. 
Ad Copy Text  We can help you bridge the gap between your school qualifications and the demands of a university de...  Learn more about the diverse fields of management, finance and psychology. Join our Virtual Admissio...  There are various scholarships and fee discount opportunities available to those applicants and Duba...
Link Description  Virtual Admissions Day: Foundation Programmes  Virtual Admissions Day: Bachelors in Business/Management/Finance/Psychology  You may be eligible for a scholarship, bursary or discount that is available specifically to students studying at our Dubai Campus.
Website Link  www.eventbrite.com  www.eventbrite.com  www.hw.ac.uk
CTA  SIGN_UP  SIGN_UP  LEARN_MORE
Text Word Count 280  156  160
Like 784  15  24

Heriot-Watt University Dubai Campus Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Heriot-Watt University Dubai Campus Top 1 ads got 784 likes. Heriot-Watt University Dubai Campus uses a sentence with the finishing touch title: “Virtual Admissions Day: Foundation Programmes”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Heriot-Watt University Dubai Campus shared 280 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Heriot-Watt University Dubai Campus should continue to optimize the ad content.

3.Heriot-Watt University Dubai Campus Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-02-2020-06-13  2020-06-02-2020-06-08  2019-07-29-2020-06-04
Landing Page Link  https://www.eventbrite.com/e/virtual-admissions-day-foundation-programmes-tickets-105680122090  https://www.eventbrite.com/e/virtual-admissions-daybachelors-in-businessmanagementfinancepsychology-tickets-105681044850   https://www.hw.ac.uk/dubai/study/fees/scholarships.htm?utm_source=Facebook&utm_campaign=ModeratePriorityMarketsUnderGrad&fbclid=IwAR0ePqJJu88PlNNK9ArrYrp4Uepgj82J771ZgFRChCRrnh8RpDZUDqOkxFs

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Heriot-Watt University Dubai Campus are successful.

Heriot-Watt University Dubai Campus Creative Analysis: 

Heriot-Watt University Dubai Campus placed a Image ad in 2020-06-02-2020-06-13, and got 784 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Heriot-Watt University Dubai Campus Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Nepal  Saudi Arabia  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Heriot-Watt University Dubai Campus has the best conversion in Nepal, and can advertise more in Nepal in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Heriot-Watt University Dubai Campus Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-13  2020-06-02-2020-06-08  2019-07-29-2020-06-04
During  12 days  7 days 312 days 
Like  784  15  24
Share  16  0  0
Comment  3  0  0

Advertising effectiveness is a direct manifestation of advertising. Heriot-Watt University Dubai Campus ‘s Top 1 ad received 784 likes, 16 shares, 3 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Heriot-Watt University Dubai Campus, helping Heriot-Watt University Dubai Campus to grasp the ad data more clearly.