Top Ads on Herb

Herb Background Introduction:

HERB is your source for all things cannabis.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Herb has been advertising and marketing on Facebook for many years. And Herb has placed 691 of ads on the Facebook platform in the last month. In the past few years,Herb has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Herb on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Herb. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Herb.

BigSpy

1.Herb Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Herb  Herb  Herb
Page Categories  Beauty, Cosmetic & Personal Care  Beauty, Cosmetic & Personal Care  Beauty, Cosmetic & Personal Care
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Herb Marketing Objectives Analysis: 

Herb has been operating in Beauty, Cosmetic & Personal Care for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Herb best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Herb Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ไอเท็มเคลียร์สิว ผิวมัน ซองจิ๋วแต่แจ๋ว  นี่หน้า! ไม่ใช่ฝ้าเพดาน Jula's Herb Thailand 
Ad Copy Text  -  จุ๊จุ๊จุ๊!!! อย่าปล่อยให้ฝ้ามากวนใจ‼...  -
Link Description  N/A  N/A  ⚡ไอเท็มเด็ดที่ผู้ชายเป็นสิวต้องใช้!! #เจลดาวเรืองจุฬาเฮิร์บ #เซรั่มขิงดำจุฬาเฮิร์บ ✅ลดสิว ✅คุมมัน ✅กระจ่างใส อย่าช้า ซื้อเลย! #หาซื้อที่เซเว่นทั่วประเทศ #ครีมผู้ชาย #ลดสิว #ขาวใส #คุมมัน #ใช้ดีบอกต่อ #จุฬาเฮิร์บ
Website Link  s.julaherb.com  d.julaherb.com  www.facebook.com
CTA      
Text Word Count 802  1013  584
Like 51033  128255  1659

Herb Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Herb Top 1 ads got 51033 likes. Herb uses a sentence with the finishing touch title: “ไอเท็มเคลียร์สิว ผิวมัน ซองจิ๋วแต่แจ๋ว”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Herb shared 802 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Herb should continue to optimize the ad content.

3.Herb Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2019-04-17-2020-06-20  2018-12-21-2020-06-20  2020-06-12-2020-06-20
Landing Page Link  http://www.julaherbshop.com/category  http://www.julaherbshop.com/article/11/%E0%B8%95%E0%B8%B1%E0%B8%A7%E0%B9%81%E0%B8%97%E0%B8%99%E0%B8%88%E0%B8%B3%E0%B8%AB%E0%B8%99%E0%B9%88%E0%B8%B2%E0%B8%A2%E0%B8%88%E0%B8%B8%E0%B8%AC%E0%B8%B2%E0%B9%80%E0%B8%AE%E0%B8%B4%E0%B8%A3%E0%B9%8C%E0%B8%9A   https://www.facebook.com/julaherb/photos/a.556170684450302/3093434720723873/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Herb are successful.

Herb Creative Analysis: 

Herb placed a Video ad in 2019-04-17-2020-06-20, and got 51033 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Herb Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  Thailand  Thailand
Language  Thai  Thai  Thai

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Herb has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Herb Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-17-2020-06-20  2018-12-21-2020-06-20  2020-06-12-2020-06-20
During  431 days  548 days 9 days 
Like  51033  128255  1659
Share  1202  2557  14
Comment  591  1561  13

Advertising effectiveness is a direct manifestation of advertising. Herb ‘s Top 1 ad received 51033 likes, 1202 shares, 591 comments in just 431 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Herb, helping Herb to grasp the ad data more clearly.