Top Ads on Henry & Smith

Henry & Smith Background Introduction:

Premium Clothing from Men

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Henry & Smith has been advertising and marketing on Facebook for many years. And Henry & Smith has placed 173 of ads on the Facebook platform in the last month. In the past few years,Henry & Smith has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Henry & Smith on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Henry & Smith. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Henry & Smith.

BigSpy

1.Henry & Smith Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Henry & Smith  Henry & Smith  Henry & Smith
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  woocommerce

Henry & Smith Marketing Objectives Analysis: 

Henry & Smith has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Henry & Smith best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Henry & Smith Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get 15% FLAT OFF on your first order | Use code: NEW15  Use code: HNS20 & Get 20% FLAT off on your first order Henry & Smith 
Ad Copy Text  ⭐⭐⭐⭐⭐ - "These are the best chinos i have ever used" - Gourav Jain Try our Henry & Smith P...  Comfort That Comes Naturally. Try our Henry & Smith Pants - Lightweight & Perfect Fit , ’ ...  ★100,000+ Men Love Our Pants! ★Extra Stretch, Extra Comfort Chino Pants. ★Made of Finest Cott...
Link Description  N/A  Your chinos is our #1 priority FLAT Rs 500 OFF Coupon code: HNS500 Quick view Add to wishlist Close Alpha Trion Jet Black Men’s Jeans ₹1,999 Select Size Quick view Add to wishlist Close Baron88 Resin Blue Men’s Jeans ₹1,999 Select Size Quick view Add to wishlist Close Direct Hammer Blue Men....  N/A
Website Link  henryandsmith.com  henryandsmith.com  henryandsmith.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 132  212  236
Like 390  774  811

Henry & Smith Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Henry & Smith Top 1 ads got 390 likes. Henry & Smith uses a sentence with the finishing touch title: “Get 15% FLAT OFF on your first order | Use code: NEW15”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Henry & Smith shared 132 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Henry & Smith should continue to optimize the ad content.

3.Henry & Smith Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Carousel
Ad Time   2020-05-29-2020-06-19  2020-05-29-2020-06-18  2020-03-01-2020-06-16
Landing Page Link  https://henryandsmith.com/perfect-fit-pants/?utm_source=facebook&utm_medium=cpc&utm_campaign=MOF_CBO_10th_March&utm_content=fb+engaged&utm_term=Default+name+-+Conversions+-+Copy&fbclid=IwAR0cRhKEqDzLi5JYHPdBaX6PGqZ6Mb57r336XQkjOvC5zc0eHzyF6f0bbN0  https://henryandsmith.com/perfect-fit-men-pants/?utm_source=facebook&utm_medium=cpc&utm_campaign=TOF_Cold_interest_CBO+-+12th+FEB&utm_content=People+Who+Prefer+Mid+High+Value+Goods+-+Copy+3&utm_term=People+Who+Prefer+Mid+High+Value+Goods+-+Copy   https://henryandsmith.com/perfect-fit-men-pants/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Henry & Smith are successful.

Henry & Smith Creative Analysis: 

Henry & Smith placed a Carousel ad in 2020-05-29-2020-06-19, and got 390 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Henry & Smith Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  India  India
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Henry & Smith has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Henry & Smith Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-29-2020-06-19  2020-05-29-2020-06-18  2020-03-01-2020-06-16
During  22 days  21 days 108 days 
Like  390  774  811
Share  8  12  11
Comment  1  5  0

Advertising effectiveness is a direct manifestation of advertising. Henry & Smith ‘s Top 1 ad received 390 likes, 8 shares, 1 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Henry & Smith, helping Henry & Smith to grasp the ad data more clearly.