Top Ads on Hengwang Group
Hengwang Group Background Introduction:
The professional produce and sell drilling rig and pile driver corporate in Jinning City, Shandong Province, China.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Hengwang Group has been advertising and marketing on Facebook for many years. And Hengwang Group has placed 4 of ads on the Facebook platform in the last month. In the past few years,Hengwang Group has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Hengwang Group on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Hengwang Group. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Hengwang Group.
1.Hengwang Group Top 3 Ads Basic Understanding
| top1 | top2 | top3 | |
| Name | Hengwang Group | Hengwang Group | Hengwang Group |
| Page Categories | Other | Other | Other |
| Marketing Objectives | Other | Other | Other |
| ECommerce Softwares | N/A | N/A | N/A |
Hengwang Group Marketing Objectives Analysis:
Hengwang Group has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Hengwang Group best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Hengwang Group Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
| top1 | top2 | top3 | |
| Ad Headline | Piling and Drill Live broadcast & Promotion month | Hengwang Group | Hengwang Group |
| Ad Copy Text | Hengwang is about to carry out live broadcast and promotional month activities from May 25 to June 2... | Shandong Hengwang Group is a comprehensive enterprise integrating Construction Machinery design, man... | Mini #Excavator is designed for small works, small projects, in garden, farmland, municipal works, v... |
| Link Description | Autre · 251 personnes | The professional produce and sell drilling rig and pile driver corporate in Jinning City, Shandong Province, China. | N/A |
| Website Link | www.facebook.com | www.hwchinamachinery.com | www.facebook.com |
| CTA | EVENT_RSVP | LIKE_PAGE | |
| Text Word Count | 131 | 158 | 248 |
| Like | 263 | 417 | 80 |
Hengwang Group Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Hengwang Group Top 1 ads got 263 likes. Hengwang Group uses a sentence with the finishing touch title: “Piling and Drill Live broadcast & Promotion month”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Hengwang Group shared 131 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Hengwang Group should continue to optimize the ad content.
3.Hengwang Group Top 3 Ads Creative Selection
| top1 | top2 | top3 | |
| Creative Type | Image | Image | Carousel |
| Ad Time | 2020-05-18-2020-05-24 | 2020-05-18-2020-05-24 | 2020-03-26-2020-03-26 |
| Landing Page Link | https://www.facebook.com/events/187083399126735/ | http://www.hwchinamachinery.com/ | https://www.facebook.com/ChinaHWGroup/?refid=28&_ft_=adid.23844478470830223:qid.6808418699559886414:mf_story_key.1311073340663659240:is_sponsored.1:ei.AI@AQJgkhcpwAdZG19FNF0RIPoqIxuElEaECFEhWR11PSPPrX9xxk2oWHwakcUXdCoaXLHSm4PwlWaETRu9RFZD9Eof:top_level_post_id.144994930324992:content_owner_id_new.107289877428831:page_id.107289877428831:src.22:story_location.5:story_attachment_style.multi_share_no_end_card:view_time.1585208299:filter.h_nor:tds_flgs.3:actrs.107289877428831:page_insights.%7B%22107289877428831%22:%7B%22page_id%22:107289877428831,%22actor_id%22:107289877428831,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1584084331,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B144994930324992%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:107289877428831,%22page_id%22:107289877428831,%22post_id%22:144994930324992,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R |
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Hengwang Group are successful.
Hengwang Group Creative Analysis:
Hengwang Group placed a Image ad in 2020-05-18-2020-05-24, and got 263 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Hengwang Group Top 3 Ads Audience Analysis:
| top1 | top2 | top3 | |
| Country | Algeria | Tunisia | Maldives |
| Language | French | English | Filipino |
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Hengwang Group has the best conversion in Algeria, and can advertise more in Algeria in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Hengwang Group Top 3 Ads Performance Display
| top1 | top2 | top3 | |
| Ad Time | 2020-05-18-2020-05-24 | 2020-05-18-2020-05-24 | 2020-03-26-2020-03-26 |
| During | 7 days | 7 days | 1 days |
| Like | 263 | 417 | 80 |
| Share | 0 | 9 | 0 |
| Comment | 15 | 4 | 0 |
Advertising effectiveness is a direct manifestation of advertising. Hengwang Group ‘s Top 1 ad received 263 likes, 0 shares, 15 comments in just 7 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Hengwang Group, helping Hengwang Group to grasp the ad data more clearly.