Top Ads on Helsinki Airport

Helsinki Airport Background Introduction:

Dear Friend of Smooth Travelling! Welcome to Helsinki Airport's Facebook-site before, during and after your journey!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Helsinki Airport has been advertising and marketing on Facebook for many years. And Helsinki Airport has placed 15 of ads on the Facebook platform in the last month. In the past few years,Helsinki Airport has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Helsinki Airport on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Helsinki Airport. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Helsinki Airport.


1.Helsinki Airport Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Helsinki Airport  Helsinki Airport  Helsinki Airport
Page Categories  Airport  Airport  Airport
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Helsinki Airport Marketing Objectives Analysis: 

Helsinki Airport has been operating in Airport for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Helsinki Airport best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Helsinki Airport Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos du journal  N/A Helsinki Airport 
Ad Copy Text  Even though Helsinki Airport is almost empty inside, it's quite crowded outside. We have never seen ...  That restless feeling when you know an adventure awaits.  Head taasiseseisvumispäeva, Eesti! Olete meile naaberrahvana armsad ja loodame, et tunnete edaspidi...
Link Description  Even though Helsinki Airport is almost empty inside, it's quite crowded outside. We have never seen as many planes parked at the airport at the same time as in the previous weeks – we hope to see them up in the sky soon again!  That restless feeling when you know an adventure awaits.  Head taasiseseisvumispäeva, Eesti! Olete meile naaberrahvana armsad ja loodame, et tunnete edaspidigi siin olles justkui kodumaal või vähemasti kodule hästi-hästi lähedal.
Website Link
Text Word Count 228  57  177
Like 424  58  536

Helsinki Airport Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Helsinki Airport Top 1 ads got 424 likes. Helsinki Airport uses a sentence with the finishing touch title: “Photos du journal”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Helsinki Airport shared 228 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Helsinki Airport should continue to optimize the ad content.

3.Helsinki Airport Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-25-2020-05-30  2020-02-17-2020-02-17  2019-08-19-2019-08-22
Landing Page Link,%22actor_id%22:112767378739350,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22post_context%22:%7B%22object_fbtype%22:22,%22publish_time%22:1566304712,%22story_name%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22story_fbid%22:%5B2975925119090214%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:112767378739350,%22page_id%22:112767378739350,%22post_id%22:0,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Helsinki Airport are successful.

Helsinki Airport Creative Analysis: 

Helsinki Airport placed a Image ad in 2020-05-25-2020-05-30, and got 424 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Helsinki Airport Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Finland  N/A  N/A
Language  English  English  Estonian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Helsinki Airport has the best conversion in Finland, and can advertise more in Finland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Helsinki Airport Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-25-2020-05-30  2020-02-17-2020-02-17  2019-08-19-2019-08-22
During  6 days  1 days 4 days 
Like  424  58  536
Share  11  0  9
Comment  7  6  6

Advertising effectiveness is a direct manifestation of advertising. Helsinki Airport ‘s Top 1 ad received 424 likes, 11 shares, 7 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Helsinki Airport, helping Helsinki Airport to grasp the ad data more clearly.