Top Ads on Helly Hansen

Helly Hansen Background Introduction:

We make professional grade gear to help people stay and feel alive in the world’s harshest environments.Trusted by Professionals. Alive Since 1877.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Helly Hansen has been advertising and marketing on Facebook for many years. And Helly Hansen has placed 353 of ads on the Facebook platform in the last month. In the past few years,Helly Hansen has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Helly Hansen on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Helly Hansen. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Helly Hansen.

BigSpy

1.Helly Hansen Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Helly Hansen  Helly Hansen  Helly Hansen
Page Categories  Outdoor & Sporting Goods Company  Outdoor & Sporting Goods Company  Outdoor & Sporting Goods Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  magento  magento

Helly Hansen Marketing Objectives Analysis: 

Helly Hansen has been operating in Outdoor & Sporting Goods Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Helly Hansen best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Helly Hansen Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Nueva colección 2020  CREW INSULATOR JACKET Helly Hansen Chile 
Ad Copy Text  no setting  no setting  no setting
Link Description  Compra aquí  Una chaqueta aislante y ligera para abrigarse en la ciudad o al navegar a barlovento.  N/A
Website Link  www.hellyhansenchile.cl  www.hellyhansenchile.cl  www.hellyhansenchile.cl
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

Helly Hansen Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Helly Hansen Top 1 ads got 0 likes. Helly Hansen uses a sentence with the finishing touch title: “Nueva colección 2020”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Helly Hansen shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Helly Hansen should continue to optimize the ad content.

3.Helly Hansen Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-04-28-2020-06-19  2020-06-16-2020-06-19  2020-06-15-2020-06-19
Landing Page Link  https://www.hellyhansenchile.cl/?utm_source=facebook&utm_medium=newsfeed&utm_campaign=quedate_en_casa&utm_content=abril_mayo2  https://www.hellyhansenchile.cl/crew-insulator-jacket.html?utm_source=facebook&utm_medium=stories&utm_campaign=crew_insulator_jacket   http://www.hellyhansenchile.cl/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Helly Hansen are successful.

Helly Hansen Creative Analysis: 

Helly Hansen placed a Image ad in 2020-04-28-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Helly Hansen Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Chile  Chile  Chile
Language  Portuguese  Spanish  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Helly Hansen has the best conversion in Chile, and can advertise more in Chile in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Helly Hansen Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-28-2020-06-19  2020-06-16-2020-06-19  2020-06-15-2020-06-19
During  53 days  4 days 5 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Helly Hansen ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 53 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Helly Hansen, helping Helly Hansen to grasp the ad data more clearly.