Top Ads on HelloFresh

HelloFresh Background Introduction:

HelloFresh is a weekly recipe-kit delivery service. You choose delicious recipes each week, and we deliver them straight to your door!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

HelloFresh has been advertising and marketing on Facebook for many years. And HelloFresh has placed 994 of ads on the Facebook platform in the last month. In the past few years,HelloFresh has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for HelloFresh on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HelloFresh. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HelloFresh.

BigSpy

1.HelloFresh Top 3 Ads Basic Understanding

   top1  top2  top3
Name  HelloFresh  HelloFresh  HelloFresh
Page Categories  Food Delivery Service  Food Delivery Service  Cooking School
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

HelloFresh Marketing Objectives Analysis: 

HelloFresh has been operating in Food Delivery Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HelloFresh best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.HelloFresh Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  GET 6 FREE MEALS  Timeline Photos Meal plans start at $5.32! 
Ad Copy Text  Stay in and eat well with HelloFresh. No grocery stores, no queues, no hassle. Just high-quality ing...  Het zonnetje komt eraan, dat kan maar één ding betekenen: it's apero-time! ☀️ En die fleur je ...  Bring out your inner chef! Sign up today for HelloFresh and get $60 off America's #1 meal kit! ⭐ N...
Link Description  plus Free Shipping!  Het zonnetje komt eraan, dat kan maar één ding betekenen: it's apero-time! ☀️ En die fleur je deze week op met de lekkere Aoste aperoworst als extraatje in je box! Met wie ga jij dit weekend aperitieven? http://hellofr.sh/RUy #menu #extraatje  N/A
Website Link  www.hellofresh.ca  www.facebook.com  www.hellofresh.com
CTA  ORDER_NOW    SHOP_NOW
Text Word Count 208  249  179
Like 19  528  3

HelloFresh Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. HelloFresh Top 1 ads got 19 likes. HelloFresh uses a sentence with the finishing touch title: “GET 6 FREE MEALS”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. HelloFresh shared 208 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is ORDER_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HelloFresh should continue to optimize the ad content.

3.HelloFresh Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-11-2020-06-19  2020-06-16-2020-06-19  2020-06-18-2020-06-18
Landing Page Link  https://www.hellofresh.ca/plans/?dis=communication_four&dm=meals-no-shipping&c=FB-H1G9&utm_medium=cpc&utm_source=facebook&utm_campaign=CA_0_PC_RMK_CSA_WCV_DIS-PCT-50-25-3_DiscountTest-6FM_10062020&utm_term=CUA_VIS_0_180D_0_0_0_0_0_0&utm_content=CENG_RCA_Video_VideoAd_4-5_Product_RecipeCard_M_0_6FM_10062020&utm_id=5ee12064aef866b79b2d1f26&fbclid=IwAR2adjb0t88jOOzuA41Kq7xhjkk9NbXmms1YogOLtxcXMOvN8OIOs-Pw_cc  https://www.facebook.com/HelloFresh.be/photos/a.1538870359705547/2754320494827188/?type=3   https://www.hellofresh.com/plans/?c=72-SBCC8&utm_campaign=pros~firstmedia&utm_content=soyummyvideo&utm_medium=cpm&utm_source=facebook~firstmedia&utm_term=60OFFInclFS

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HelloFresh are successful.

HelloFresh Creative Analysis: 

HelloFresh placed a Video ad in 2020-06-11-2020-06-19, and got 19 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.HelloFresh Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Belgium  United States
Language  English  Dutch  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

HelloFresh has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.HelloFresh Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-19  2020-06-16-2020-06-19  2020-06-18-2020-06-18
During  9 days  4 days 1 days 
Like  19  528  3
Share  6  7  1
Comment  4  18  0

Advertising effectiveness is a direct manifestation of advertising. HelloFresh ‘s Top 1 ad received 19 likes, 6 shares, 4 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HelloFresh, helping HelloFresh to grasp the ad data more clearly.