Top Ads on Helix Sleep

Helix Sleep Background Introduction:

Personalized mattresses for unprecedented comfort.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Helix Sleep has been advertising and marketing on Facebook for many years. And Helix Sleep has placed 53 of ads on the Facebook platform in the last month. In the past few years,Helix Sleep has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Helix Sleep on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Helix Sleep. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Helix Sleep.

BigSpy

1.Helix Sleep Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Helix Sleep  Helix Sleep  Helix Sleep
Page Categories  Mattress Store  Mattress Store  Mattress Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Helix Sleep Marketing Objectives Analysis: 

Helix Sleep has been operating in Mattress Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Helix Sleep best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Helix Sleep Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  www.helixsleep.com  www.helixsleep.com  www.helixsleep.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

Helix Sleep Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Helix Sleep Top 1 ads got 0 likes. Helix Sleep uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Helix Sleep shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Helix Sleep should continue to optimize the ad content.

3.Helix Sleep Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-04-15-2020-06-03  2020-04-15-2020-06-03  2020-04-15-2020-06-03
Landing Page Link  https://helixsleep.com/  https://helixsleep.com/   https://helixsleep.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Helix Sleep are successful.

Helix Sleep Creative Analysis: 

Helix Sleep placed a Carousel ad in 2020-04-15-2020-06-03, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Helix Sleep Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  French  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Helix Sleep has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Helix Sleep Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-15-2020-06-03  2020-04-15-2020-06-03  2020-04-15-2020-06-03
During  50 days  50 days 50 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Helix Sleep ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 50 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Helix Sleep, helping Helix Sleep to grasp the ad data more clearly.