Top Ads on Heineken

Heineken Background Introduction:

Welcome to the official Heineken Facebook page. Learn about the brand and products. http://www.heineken.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Heineken has been advertising and marketing on Facebook for many years. And Heineken has placed 1718 of ads on the Facebook platform in the last month. In the past few years,Heineken has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Heineken on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Heineken. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Heineken.

BigSpy

1.Heineken Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Heineken  Heineken  Heineken
Page Categories  Organization  Brewery  Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  woocommerce

Heineken Marketing Objectives Analysis: 

Heineken has been operating in Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Heineken best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Heineken Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Heineken  Collect all 3 designs today! drinkit.com.sv 
Ad Copy Text  It’s not the best get-together, but it’s the best way to get together. #socializeresponsibly  Savour every moment of your Guinness. Collect all 3 designs when you spend RM60 & above on Drinkies....  ¡Se reanuda la UEFA Champions League y es música para nuestros oídos! #SocialiseResponsibly #Vuel...
Link Description  N/A  Limited-edition Guinness Mugs  N/A
Website Link  www.facebook.com  www.heinekenmalaysia.com  drinkit.com.sv
CTA    SHOP_NOW  LEARN_MORE
Text Word Count 97  482  107
Like 22056  1533  30

Heineken Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Heineken Top 1 ads got 22056 likes. Heineken uses a sentence with the finishing touch title: “Heineken”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Heineken shared 97 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Heineken should continue to optimize the ad content.

3.Heineken Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-05-31-2020-06-19  2020-06-03-2020-06-19  2020-06-18-2020-06-19
Landing Page Link  https://www.facebook.com/7174672354/posts/10161400728827355/  https://www.heinekenmalaysia.com/covid-19/   https://drinkit.com.sv/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Heineken are successful.

Heineken Creative Analysis: 

Heineken placed a Video ad in 2020-05-31-2020-06-19, and got 22056 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Heineken Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines,Canada  Bangladesh,Malaysia  El Salvador
Language  German  English  Swedish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Heineken has the best conversion in Philippines,Canada, and can advertise more in Philippines,Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Heineken Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-19  2020-06-03-2020-06-19  2020-06-18-2020-06-19
During  20 days  17 days 2 days 
Like  22056  1533  30
Share  1680  56  3
Comment  406  21  0

Advertising effectiveness is a direct manifestation of advertising. Heineken ‘s Top 1 ad received 22056 likes, 1680 shares, 406 comments in just 20 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Heineken, helping Heineken to grasp the ad data more clearly.