Top Ads on Heineken

Heineken Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Heineken has been advertising and marketing on Facebook for many years. And Heineken has placed 1723 of ads on the Facebook platform in the last month. In the past few years,Heineken has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Heineken on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Heineken. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Heineken.

BigSpy

1.Heineken Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Heineken  Heineken  Heineken
Page Categories  Organization  Museum  Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Heineken Marketing Objectives Analysis: 

Heineken has been operating in Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Heineken best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Heineken Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Heineken  Brewery tour - Trên bàn tiệc, bạn thuộc #teamsiêucay hay #teamkhôngcay? 
Ad Copy Text  Cool off after doing house chores with a Heineken. #SocialiseResponsibly  From a family business to the world’s most famous beer. Discover our rich history and proud Dutch ...  Trên bàn tiệc, bạn thuộc #teamsiêucay hay #teamkhôngcay? “Gu” món có thể khác, so...
Link Description  Cool off after doing house chores with a Heineken. #SocialiseResponsibly  N/A  N/A
Website Link  www.facebook.com  www.heinekenexperience.com  www.facebook.com
CTA    WATCH_MORE  
Text Word Count 72  109  282
Like 29  9  11422

Heineken Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Heineken Top 1 ads got 29 likes. Heineken uses a sentence with the finishing touch title: “Heineken”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Heineken shared 72 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Heineken should continue to optimize the ad content.

3.Heineken Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Video
Ad Time   2020-06-06-2020-06-20  2020-05-26-2020-06-20  2020-06-04-2020-06-20
Landing Page Link  https://www.facebook.com/HeinekenAmericas/?refid=28&_ft_=adid.23844752647600621:qid.6839064461333738918:mf_story_key.8740980399530748118:is_sponsored.1:ei.AI@AQKIZB1BV0P92OxdJ0WAB6I2D2lNnnaWKe56RkQXoZ0IL5ZDL3LaS7biHFQfuax_7Na-YMYhzM5qCFjqtosGgHpr:top_level_post_id.3030206647038587:content_owner_id_new.1008674045858534:page_id.1008674045858534:src.22:photo_id.3030206647038587:story_location.5:story_attachment_style.photo:view_time.1592343624:filter.h_nor:tds_flgs.3:actrs.1008674045858534:page_insights.%7B%221008674045858534%22:%7B%22page_id%22:1008674045858534,%22page_id_type%22:%22page%22,%22actor_id%22:1008674045858534,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22post_context%22:%7B%22object_fbtype%22:22,%22publish_time%22:1591473784,%22story_name%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22story_fbid%22:%5B3030206647038587%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1008674045858534,%22page_id%22:1008674045858534,%22post_id%22:0,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://www.heinekenexperience.com/en/?utm_source=paid_social&utm_medium=facebook&utm_campaign=2020+-+Ticket+Sales+-+Klikken+op+Links+-+NL&utm_content=Facebook_Mobile_Feed&utm_term=Carrousel+-+People+-+4&fbclid=IwAR2_QdlzZIyxWQSCcwNXHShtTCg-ZqQfytZFbOAOPJ-Zm2UIIF8H2U31sr8/   https://www.facebook.com/HeinekenVN/videos/842790292877015/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Heineken are successful.

Heineken Creative Analysis: 

Heineken placed a Image ad in 2020-06-06-2020-06-20, and got 29 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Heineken Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Jamaica  N/A  Vietnam
Language  English  English  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Heineken has the best conversion in Jamaica, and can advertise more in Jamaica in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Heineken Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-06-2020-06-20  2020-05-26-2020-06-20  2020-06-04-2020-06-20
During  15 days  26 days 17 days 
Like  29  9  11422
Share  7  0  202
Comment  1  2  184

Advertising effectiveness is a direct manifestation of advertising. Heineken ‘s Top 1 ad received 29 likes, 7 shares, 1 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Heineken, helping Heineken to grasp the ad data more clearly.