Top Ads on Heineken Malaysia

Heineken Malaysia Background Introduction:

Welcome to the official Malaysia Heineken Facebook page. Learn about the brand, products and Open Your World at https://www.heineken.com/my

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Heineken Malaysia has been advertising and marketing on Facebook for many years. And Heineken Malaysia has placed 54 of ads on the Facebook platform in the last month. In the past few years,Heineken Malaysia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Heineken Malaysia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Heineken Malaysia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Heineken Malaysia.

BigSpy

1.Heineken Malaysia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Heineken Malaysia  Heineken Malaysia  Heineken Malaysia
Page Categories  Brewery  Organization  Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  magento  N/A

Heineken Malaysia Marketing Objectives Analysis: 

Heineken Malaysia has been operating in Brewery for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Heineken Malaysia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Heineken Malaysia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Collect all 3 designs today!  Order Now at Drinkies.my Buy 1 Free 1 Heineken 
Ad Copy Text  Savour every moment of your Guinness. Collect all 3 designs when you spend RM60 & above on Drinkies....  no setting  Miss your favourite beer at your favourite bar? Buy 2 Heineken® glasses/bottles for the price of 1 ...
Link Description  Limited-edition Guinness Mugs  Chilled beers straight to you  raiseourbars.my
Website Link  www.heinekenmalaysia.com  www.drinkies.my  www.raiseourbars.my
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 482  0  286
Like 1533  0  723

Heineken Malaysia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Heineken Malaysia Top 1 ads got 1533 likes. Heineken Malaysia uses a sentence with the finishing touch title: “Collect all 3 designs today!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Heineken Malaysia shared 482 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Heineken Malaysia should continue to optimize the ad content.

3.Heineken Malaysia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-03-2020-06-19  2020-06-17-2020-06-18  2020-05-17-2020-06-13
Landing Page Link  https://www.heinekenmalaysia.com/covid-19/  https://www.drinkies.my/heineken/?utm_source=FB-IG&utm_medium=Heineken&utm_campaign=June_drinkiespromo_Heineken_CPC_traffic_Open&utm_content=Video_CPC_english_male-female_Nationwide_automatic_automatic_video-square_20200617   https://raiseourbars.my/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Heineken Malaysia are successful.

Heineken Malaysia Creative Analysis: 

Heineken Malaysia placed a Video ad in 2020-06-03-2020-06-19, and got 1533 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Heineken Malaysia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bangladesh,Malaysia  N/A  Malaysia,Indonesia
Language  English  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Heineken Malaysia has the best conversion in Bangladesh,Malaysia, and can advertise more in Bangladesh,Malaysia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Heineken Malaysia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-19  2020-06-17-2020-06-18  2020-05-17-2020-06-13
During  17 days  2 days 28 days 
Like  1533  0  723
Share  56  0  40
Comment  21  0  10

Advertising effectiveness is a direct manifestation of advertising. Heineken Malaysia ‘s Top 1 ad received 1533 likes, 56 shares, 21 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Heineken Malaysia, helping Heineken Malaysia to grasp the ad data more clearly.