Top Ads on Heimkaup.is

Heimkaup.is Background Introduction:

Heimkaup.is er stærsta íslenska netverslunin. Hjá okkur færðu m.a. bækur, raftæki, snyrtivörur og leikföng. Yfir 26.000 vörunúmer. Við komum samdægurs.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Heimkaup.is has been advertising and marketing on Facebook for many years. And Heimkaup.is has placed 150 of ads on the Facebook platform in the last month. In the past few years,Heimkaup.is has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Heimkaup.is on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Heimkaup.is. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Heimkaup.is.

BigSpy

1.Heimkaup.is Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Heimkaup.is  Heimkaup.is  Heimkaup.is
Page Categories  Shopping & Retail  Shopping & Retail  Shopping & Retail
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Heimkaup.is Marketing Objectives Analysis: 

Heimkaup.is has been operating in Shopping & Retail for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Heimkaup.is best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Heimkaup.is Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Char Broil Titan 3Ja Brennara Grill  Heimkaup.is Útvegssplið snýr aftur! 
Ad Copy Text  Velkomið sumar! Fáðu grillið samsett heim að dyrum.  Allt að 35% útivistarafsláttur af ZO-ON núna. Í hverju ætlar þú að vera á Íslandi í suma...  Forsalan er hafin. Tryggðu þér eintak. Takmarkað magn.
Link Description  N/A  N/A  Takmarkað upplegg. Tryggðu þér eintak í forsölu. Gamla góða útvegsspilið mætir aftur til leiks.
Website Link  www.heimkaup.is  www.heimkaup.is  www.heimkaup.is
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 56  102  58
Like 0  3  0

Heimkaup.is Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Heimkaup.is Top 1 ads got 0 likes. Heimkaup.is uses a sentence with the finishing touch title: “Char Broil Titan 3Ja Brennara Grill”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Heimkaup.is shared 56 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Heimkaup.is should continue to optimize the ad content.

3.Heimkaup.is Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-06-07-2020-06-19  2020-06-16-2020-06-18  2020-06-16-2020-06-17
Landing Page Link  https://www.heimkaup.is/gas-og-rafmagnsgrill?utm_source=FB&utm_medium=cpc&utm_campaign=grill_sumard1&fbclid=IwAR2O7OtZHnYjhwQYEHngFx4f6aaJfuQzZSfCR6ZxQNaqbgOkTa-_vhp0d3s  https://www.heimkaup.is/leita?filter%5Bcategory_ids%5D%5B0%5D=2643&sort=-discount_percentage&utm_source=FB&utm_medium=cpc&utm_campaign=zoon-kvk   https://www.heimkaup.is/utvegsspilid?vid=170631&utm_source=FB&utm_medium=cpc&utm_campaign=utvegsspil-kk-landsbyggd&utm_content=spilabord&fbclid=IwAR0bEmpX-niL79j6HqXHhImTQMKKvRVDW2yAOxXKSl8fhEgyqwlJ-c8orWk

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Heimkaup.is are successful.

Heimkaup.is Creative Analysis: 

Heimkaup.is placed a Carousel ad in 2020-06-07-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Heimkaup.is Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Iceland  N/A  N/A
Language  English  German  Norwegian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Heimkaup.is has the best conversion in Iceland, and can advertise more in Iceland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Heimkaup.is Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-19  2020-06-16-2020-06-18  2020-06-16-2020-06-17
During  13 days  3 days 2 days 
Like  0  3  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Heimkaup.is ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Heimkaup.is, helping Heimkaup.is to grasp the ad data more clearly.