Top Ads on Hebe

Hebe Background Introduction:

Witamy na oficjalnej stronie drogerii hebe. Regulamin strony znajdziesz pod adresem: http://on.fb.me/regulamin_Hebe

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Hebe has been advertising and marketing on Facebook for many years. And Hebe has placed 143 of ads on the Facebook platform in the last month. In the past few years,Hebe has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Hebe on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Hebe. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Hebe.

BigSpy

1.Hebe Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Hebe  Hebe  Hebe
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  shopify  N/A

Hebe Marketing Objectives Analysis: 

Hebe has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Hebe best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Hebe Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Hyaluronic Aloe  Younger and Healthier Skin Garnier Polska 
Ad Copy Text  Postaw na wyjątkową pielęgnację Hyaluronic Aloe z aloesem i kwasem hialuronowym! Żel oczyszcza ...  ✨ This is how to Massage and Clean your face to look Younger and Healthier: ✨ Meet Hebe Flower....  Pragniesz jeszcze więcej aloesu i kwasu hialuronowego w swojej pielęgnacji? Wypróbuj nową linię...
Link Description  Szukaj w drogeriach Hebe!  50% OFF, Fast USA Shipping  N/A
Website Link  ad.doubleclick.net  youhebe.com  ad.doubleclick.net
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 221  407  146
Like 28  9  3

Hebe Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Hebe Top 1 ads got 28 likes. Hebe uses a sentence with the finishing touch title: “Hyaluronic Aloe”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Hebe shared 221 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Hebe should continue to optimize the ad content.

3.Hebe Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Carousel
Ad Time   2020-06-09-2020-06-19  2020-06-16-2020-06-18  2020-06-09-2020-06-18
Landing Page Link  https://www.hebe.pl/search?lang=pl_PL&q=hyaluronic+aloe+garnier&utm_source=f_lpl&utm_medium=spp&utm_campaign=lpl_pl_17_ab_aloe-jelly&utm_content=fb-rtg-ppla-1-hebe&dclid=CPjS0uuX--kCFWQRrQYdnsUASg  https://youhebe.com/products/caeli?fbclid=IwAR1CMrLZ4EWxeodaH7mJvUBGR73rIn6vzEK5RrmDrVRHX-ojaiI5CPgqqug   https://www.hebe.pl/search?lang=pl_PL&q=hyaluronic+aloe+garnier&utm_source=f_lpl&utm_medium=spp&utm_campaign=lpl_pl_17_ab_aloe-jelly&utm_content=fb-pros-carousel-1-hebe&dclid=CLqbqt6j_ukCFXoprQYdi-wLpw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Hebe are successful.

Hebe Creative Analysis: 

Hebe placed a Image ad in 2020-06-09-2020-06-19, and got 28 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Hebe Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland  N/A  Poland
Language  Polish  English  Polish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Hebe has the best conversion in Poland, and can advertise more in Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Hebe Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-19  2020-06-16-2020-06-18  2020-06-09-2020-06-18
During  11 days  3 days 10 days 
Like  28  9  3
Share  1  2  0
Comment  4  1  0

Advertising effectiveness is a direct manifestation of advertising. Hebe ‘s Top 1 ad received 28 likes, 1 shares, 4 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Hebe, helping Hebe to grasp the ad data more clearly.