Top Ads on Heartland Festival
Heartland Festival Background Introduction:
Heartland Festival takes place in stunning surroundings at Egeskov Castle on the island of Funen. The festival combines an international program with MUSIC, ART, TALKS and FOOD, hereby presenting an extended festival format on Danish soil.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Heartland Festival has been advertising and marketing on Facebook for many years. And Heartland Festival has placed 45 of ads on the Facebook platform in the last month. In the past few years,Heartland Festival has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Heartland Festival on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Heartland Festival. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Heartland Festival.
1.Heartland Festival Top 3 Ads Basic Understanding
|Name||Heartland Festival||Heartland Festival||Heartland Festival|
|Page Categories||Performance & Event Venue||Performance & Event Venue||Performance & Event Venue|
Heartland Festival Marketing Objectives Analysis:
Heartland Festival has been operating in Performance & Event Venue for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Heartland Festival best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Heartland Festival Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Sommeren starter her →||Check the music program||Check the music program|
|Ad Copy Text||no setting||We are ready to reveal the amazing names for our Prxjects by Mercedes-Benz Stage! In curious and int...||We are ready to reveal the amazing names for our Prxjects by Mercedes-Benz Stage! In curious and int...|
|Text Word Count||0||361||361|
Heartland Festival Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Heartland Festival Top 1 ads got 0 likes. Heartland Festival uses a sentence with the finishing touch title: “Sommeren starter her →”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Heartland Festival shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Heartland Festival should continue to optimize the ad content.
3.Heartland Festival Top 3 Ads Creative Selection
|Landing Page Link||https://www.heartlandfestival.dk/talks||http://www.heartlandfestival.dk/music/?utm_source=facebook&utm_medium=ads&utm_campaign=prxjects&fbclid=IwAR0IdaWJC2895gBYAMEj04RroqfIoEpCMqcvjSWaX_tyfekKztD4if2ez9I||http://www.heartlandfestival.dk/music/?utm_source=facebook&utm_medium=ads&utm_campaign=prxjects&fbclid=IwAR0IdaWJC2895gBYAMEj04RroqfIoEpCMqcvjSWaX_tyfekKztD4if2ez9I|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Heartland Festival are successful.
Heartland Festival Creative Analysis:
Heartland Festival placed a Video ad in 2019-04-25-2020-05-12, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Heartland Festival Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Heartland Festival has the best conversion in Denmark, and can advertise more in Denmark in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Heartland Festival Top 3 Ads Performance Display
|During||384 days||6 days||4 days|
Advertising effectiveness is a direct manifestation of advertising. Heartland Festival ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 384 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Heartland Festival, helping Heartland Festival to grasp the ad data more clearly.