Top Ads on Hearthstone

Hearthstone Background Introduction:

Hearthstone ist ein kostenloses (Free-to-play) Online-Strategiekartenspiel, an dem jeder Vergnügen finden kann. – USK 0

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Hearthstone has been advertising and marketing on Facebook for many years. And Hearthstone has placed 1603 of ads on the Facebook platform in the last month. In the past few years,Hearthstone has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Hearthstone on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Hearthstone. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Hearthstone.

BigSpy

1.Hearthstone Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Hearthstone  Hearthstone  Hearthstone
Page Categories  Video Game  Game Publisher  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Hearthstone Marketing Objectives Analysis: 

Hearthstone has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Hearthstone best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Hearthstone Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Hearthstone  Play with your Friends! บททดสอบ Trial by Felfire 
Ad Copy Text  -  Demon Hunter has Arrived, Be Prepared ! A New, More Exciting Ranking System. Play Now!  -
Link Description  N/A  N/A  การผจญภัย 5 บทใหม่และการต่อสู้ที่ไม่ซ้ำกัน 17 ด่าน!
Website Link  itunes.apple.com  play.google.com  playhearthstone.com
CTA  PLAY_GAME  INSTALL_MOBILE_APP  LEARN_MORE
Text Word Count 441  86  575
Like 752  640  61

Hearthstone Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Hearthstone Top 1 ads got 752 likes. Hearthstone uses a sentence with the finishing touch title: “Hearthstone”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Hearthstone shared 441 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is PLAY_GAME.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Hearthstone should continue to optimize the ad content.

3.Hearthstone Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-03-05-2020-06-20  2020-06-16-2020-06-20  2020-06-15-2020-06-20
Landing Page Link  http://itunes.apple.com/app/id625257520  http://play.google.com/store/apps/details?id=com.blizzard.wtcg.hearthstone   https://playhearthstone.com/th-th/news/23440115/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Hearthstone are successful.

Hearthstone Creative Analysis: 

Hearthstone placed a Video ad in 2020-03-05-2020-06-20, and got 752 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Hearthstone Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  N/A  Thailand
Language  English  English  Thai

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Hearthstone has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Hearthstone Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-05-2020-06-20  2020-06-16-2020-06-20  2020-06-15-2020-06-20
During  108 days  5 days 6 days 
Like  752  640  61
Share  21  43  2
Comment  3  30  0

Advertising effectiveness is a direct manifestation of advertising. Hearthstone ‘s Top 1 ad received 752 likes, 21 shares, 3 comments in just 108 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Hearthstone, helping Hearthstone to grasp the ad data more clearly.