Top Ads on Hearth & Cook
Hearth & Cook Background Introduction:
The Hearth & Cook showroom in Exeter showcases a wide range of wood-burning stoves outdoor ovens and patio heaters from Danish manufacturer Morso as well as an exciting of range cookers from ESSE and La Cornue - many of which are live working models.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Hearth & Cook has been advertising and marketing on Facebook for many years. And Hearth & Cook has placed 5 of ads on the Facebook platform in the last month. In the past few years,Hearth & Cook has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Hearth & Cook on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Hearth & Cook. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Hearth & Cook.
1.Hearth & Cook Top 3 Ads Basic Understanding
|Name||Hearth & Cook||Hearth & Cook||Hearth & Cook|
|Page Categories||Appliance Store||Appliance Store||Appliance Store|
Hearth & Cook Marketing Objectives Analysis:
Hearth & Cook has been operating in Appliance Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Hearth & Cook best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Hearth & Cook Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||The Ideal Outdoor Pizza Oven||Add Glowing Warmth with the Kamino Outdoor Heater||Morso Outdoor Ovens and Grills|
|Ad Copy Text||no setting||no setting||no setting|
|Link Description||From Morso’s Outdoor Living range comes the Morso Forno outdoor oven. The oven’s design works in the same way as a pizza oven as well as a bbq etc.||Extend your enjoyment of the outdoors into the cooler months with the Morsø Kamino Outdoor Heater. This outdoor fireplace looks great and is a joy to use.||Taste the great outdoors with The Morsø Outdoor Living range. These extraordinary ovens and fireplaces are the perfect appliances to create a wonderful setting for open air cooking, eating and relaxing.|
|Text Word Count||0||0||0|
Hearth & Cook Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Hearth & Cook Top 1 ads got 0 likes. Hearth & Cook uses a sentence with the finishing touch title: “The Ideal Outdoor Pizza Oven”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Hearth & Cook shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Hearth & Cook should continue to optimize the ad content.
3.Hearth & Cook Top 3 Ads Creative Selection
|Landing Page Link||https://hearthandcook.com/the-ideal-outdoor-pizza-oven-for-authentic-tasting-pizzas/?utm_source=facebook&utm_medium=ads&utm_campaign=blogs||https://hearthandcook.com/add-a-glowing-warmth-on-the-patio-with-the-kamino-outdoor-heater/?utm_source=facebook&utm_medium=ads&utm_campaign=blogs||https://hearthandcook.com/product-category/morso/outdoor-living/?utm_source=facebook&utm_medium=ODL_Video&utm_campaign=ODL_Video|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Hearth & Cook are successful.
Hearth & Cook Creative Analysis:
Hearth & Cook placed a Image ad in 2020-04-15-2020-05-14, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Hearth & Cook Top 3 Ads Audience Analysis:
|Country||United Kingdom||United Kingdom||United Kingdom|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Hearth & Cook has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Hearth & Cook Top 3 Ads Performance Display
|During||30 days||30 days||53 days|
Advertising effectiveness is a direct manifestation of advertising. Hearth & Cook ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 30 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Hearth & Cook, helping Hearth & Cook to grasp the ad data more clearly.