Top Ads on HearingLife Canada

HearingLife Canada Background Introduction:

HearingLife is a Canadian, full-service hearing healthcare provider with over 200 clinics nationwide.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

HearingLife Canada has been advertising and marketing on Facebook for many years. And HearingLife Canada has placed 144 of ads on the Facebook platform in the last month. In the past few years,HearingLife Canada has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for HearingLife Canada on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HearingLife Canada. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HearingLife Canada.

BigSpy

1.HearingLife Canada Top 3 Ads Basic Understanding

   top1  top2  top3
Name  HearingLife Canada  HearingLife Canada  HearingLife Canada
Page Categories  Medical & Health  Medical & Health  Medical & Health
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

HearingLife Canada Marketing Objectives Analysis: 

HearingLife Canada has been operating in Medical & Health for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HearingLife Canada best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.HearingLife Canada Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  WANTED: 100 People  WANTED: 100 People Book your FREE trial 
Ad Copy Text  You are WANTED! for a free trial of hearing aid technology 2.0  You are WANTED! for a free trial of hearing aid technology 2.0  An exclusive opportunity to experience futuristic hearing aid technology first hand at no cost
Link Description  Start your FREE trial now  Start your FREE trial now  Click Here
Website Link  www.hearinglife.ca  www.hearinglife.ca  www.hearinglife.ca
CTA  BOOK_TRAVEL  LEARN_MORE  BOOK_TRAVEL
Text Word Count 62  62  94
Like 187  208  15

HearingLife Canada Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. HearingLife Canada Top 1 ads got 187 likes. HearingLife Canada uses a sentence with the finishing touch title: “WANTED: 100 People”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. HearingLife Canada shared 62 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HearingLife Canada should continue to optimize the ad content.

3.HearingLife Canada Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-16-2020-03-16  2020-03-12-2020-03-12  2020-03-07-2020-03-07
Landing Page Link  https://www.hearinglife.ca/book-a-consultation/fba-tbyb1-gpm?utm_source=facebook&utm_medium=cpm&utm_campaign=ca_h2h3_lo_free-trial_feb20_%7Cfba-tbyb1-gpm&utm_content=facebook_targ&utm_term=chris-2_img_img-link_b-free-tr  https://www.hearinglife.ca/book-a-consultation/fba-tbyb-gpm?utm_source=facebook&utm_medium=cpm&utm_campaign=ca_h2h3_lo_wanted_dec19_%7Cfba-tbyb-gpm&utm_content=facebook_targ&utm_term=fba-tbyb-gpm-hands_img_img-link_b-free-tr   https://www.hearinglife.ca/book-a-consultation/fba-tbyb1-gpm?utm_source=facebook&utm_medium=cpm&utm_campaign=ca_h2h3_lo_free-trial_feb20_%7Cfba-tbyb1-gpm&utm_content=facebook_targ&utm_term=danielle-2_img_img-link_b-free-tr&fbclid=IwAR2c2eidhUnRxZ7JVL8Awd_WsoQABTQ9W-U_qPsGqvS_6sBFLjmE_VOE0g4

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HearingLife Canada are successful.

HearingLife Canada Creative Analysis: 

HearingLife Canada placed a Image ad in 2020-03-16-2020-03-16, and got 187 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.HearingLife Canada Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

HearingLife Canada has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.HearingLife Canada Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-16-2020-03-16  2020-03-12-2020-03-12  2020-03-07-2020-03-07
During  1 days  1 days 1 days 
Like  187  208  15
Share  145  84  6
Comment  94  90  3

Advertising effectiveness is a direct manifestation of advertising. HearingLife Canada ‘s Top 1 ad received 187 likes, 145 shares, 94 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HearingLife Canada, helping HearingLife Canada to grasp the ad data more clearly.