Top Ads on HearGift

HearGift Background Introduction:

Whether you or a loved one is affected by mild-to-moderate hearing loss, our hearing aids can help.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

HearGift has been advertising and marketing on Facebook for many years. And HearGift has placed 23 of ads on the Facebook platform in the last month. In the past few years,HearGift has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for HearGift on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HearGift. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HearGift.

BigSpy

1.HearGift Top 3 Ads Basic Understanding

   top1  top2  top3
Name  HearGift  HearGift  HearGift
Page Categories  Website  Website  Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

HearGift Marketing Objectives Analysis: 

HearGift has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HearGift best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.HearGift Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Discreet Hearing Aids Under $100  HearGift V6 ITC Hearing Aids - Starting At $149.99 
Ad Copy Text  You spoke and we listened! Introducing the newest model in our hearing aid lineup: - In-The-Canal (...  To celebrate the launch of the HearGift V7 hearing aids, we're offering a risk-free 60-day trial of ...  no setting
Link Description  This hearing aid is our first ITC hearing aid that is suitable for mild-to-severe hearing loss!Each HearGift V5 ITC hearing aid: - Is very discreet and nearly invisible. It fits snugly in your ear canal and is almost impossible to see from the front. - Is suitable for mild-to-severe hearing loss. Do...  N/A  N/A
Website Link  heargift.com  heargift.com  heargift.com
CTA  LEARN_MORE  SHOP_NOW  LEARN_MORE
Text Word Count 327  417  0
Like 5646  253  0

HearGift Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. HearGift Top 1 ads got 5646 likes. HearGift uses a sentence with the finishing touch title: “Discreet Hearing Aids Under $100”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. HearGift shared 327 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HearGift should continue to optimize the ad content.

3.HearGift Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Video
Ad Time   2018-11-02-2020-05-25  2019-12-09-2020-05-22  2019-09-28-2020-05-13
Landing Page Link  https://heargift.com/products/heargift-v5-itc-hearing-device?utm_campaign=VB%20ATC%20LAA%201%25%20-%20US%20-%20Purchase%20-%20Dupe%202&utm_medium=v5_adset&utm_source=Facebook  https://heargift.com/products/heargift-v7-itc-hearing-device?utm_source=Facebook&utm_campaign=Worldwide+-+V7+Carousel+-+Copy&utm_content=Worldwide+-+V7+Carousel+-+Ad&fbclid=IwAR0WynkzlaQpn9uCcHoEuSiAPm7q1YuYR7vlCDKC7r08JmvrXXpoQUtujQI   https://heargift.com/products/heargift-v6-itc-hearing-device

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HearGift are successful.

HearGift Creative Analysis: 

HearGift placed a Image ad in 2018-11-02-2020-05-25, and got 5646 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.HearGift Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Thailand  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

HearGift has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.HearGift Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2018-11-02-2020-05-25  2019-12-09-2020-05-22  2019-09-28-2020-05-13
During  571 days  166 days 229 days 
Like  5646  253  0
Share  3970  43  0
Comment  1621  39  0

Advertising effectiveness is a direct manifestation of advertising. HearGift ‘s Top 1 ad received 5646 likes, 3970 shares, 1621 comments in just 571 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HearGift, helping HearGift to grasp the ad data more clearly.