Top Ads on HealthiNation
HealthiNation Background Introduction:
We help and inspire people to live healthy and active lifestyles, one video at a time.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
HealthiNation has been advertising and marketing on Facebook for many years. And HealthiNation has placed 136 of ads on the Facebook platform in the last month. In the past few years,HealthiNation has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for HealthiNation on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HealthiNation. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HealthiNation.
1.HealthiNation Top 3 Ads Basic Understanding
|Page Categories||Health & Wellness Website||Health & Wellness Website||Health & Wellness Website|
HealthiNation Marketing Objectives Analysis:
HealthiNation has been operating in Health & Wellness Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HealthiNation best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.HealthiNation Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Living with Rheumatoid Arthritis: 5 Tips from Fashion Designer Michael Kuluva||How to Talk to Your Employer After a Breast Cancer Diagnosis||These 7 Eating Habits Are Bad for Diabetes|
|Ad Copy Text||Here’s the regimen that helps keep his symptoms (and stress) at bay.||“There are different options that your employer may be able to offer you.”||Steer clear of eats that can make blood sugar control worse.|
|Text Word Count||70||78||60|
HealthiNation Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. HealthiNation Top 1 ads got 486 likes. HealthiNation uses a sentence with the finishing touch title: “Living with Rheumatoid Arthritis: 5 Tips from Fashion Designer Michael Kuluva”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. HealthiNation shared 70 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HealthiNation should continue to optimize the ad content.
3.HealthiNation Top 3 Ads Creative Selection
|Landing Page Link||https://pec.healthination.com/rheumatoid-arthritis-patient-education-center-2/?utm_source=fbpaid&utm_campaign=upa||https://pec.healthination.com/metastatic-breast-cancer-patient-education-center/?utm_source=fbpaid&utm_campaign=mbc4||https://pec.healthination.com/diabetes-patient-education-center/?utm_source=fbpaid&utm_campaign=t2d|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HealthiNation are successful.
HealthiNation Creative Analysis:
HealthiNation placed a Image ad in 2020-01-30-2020-06-01, and got 486 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.HealthiNation Top 3 Ads Audience Analysis:
|Country||United States||United States||United Kingdom|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
HealthiNation has the best conversion in United States, and can advertise more in United States in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.HealthiNation Top 3 Ads Performance Display
|During||124 days||31 days||143 days|
Advertising effectiveness is a direct manifestation of advertising. HealthiNation ‘s Top 1 ad received 486 likes, 99 shares, 42 comments in just 124 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HealthiNation, helping HealthiNation to grasp the ad data more clearly.