Top Ads on Health Promotion Board, Singapore

Health Promotion Board, Singapore Background Introduction:

Visit us at http://www.hpb.gov.sg

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Health Promotion Board, Singapore has been advertising and marketing on Facebook for many years. And Health Promotion Board, Singapore has placed 116 of ads on the Facebook platform in the last month. In the past few years,Health Promotion Board, Singapore has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Health Promotion Board, Singapore on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Health Promotion Board, Singapore. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Health Promotion Board, Singapore.

BigSpy

1.Health Promotion Board, Singapore Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Health Promotion Board, Singapore  Health Promotion Board, Singapore  Health Promotion Board, Singapore
Page Categories  Government Organization  Government Organization  Government Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Health Promotion Board, Singapore Marketing Objectives Analysis: 

Health Promotion Board, Singapore has been operating in Government Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Health Promotion Board, Singapore best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Health Promotion Board, Singapore Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Stay mentally strong as you juggle work and family  Easy stretching & toning Stay mentally strong as you juggle work and family 
Ad Copy Text  Bring out your appetite and get ready to explore the delightful flavours of Asia! From India to Kore...  Strengthen your muscles with at least 30 minutes of exercise daily! Stretch, tone and enjoy other ea...  Get your appetites ready – it’s time to go Euro trippin’ with your taste buds! From France to ...
Link Description  N/A  Watch our YouTube workouts  N/A
Website Link  www.healthhub.sg  go.gov.sg  www.healthhub.sg
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 310  199  309
Like 24  2290  109

Health Promotion Board, Singapore Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Health Promotion Board, Singapore Top 1 ads got 24 likes. Health Promotion Board, Singapore uses a sentence with the finishing touch title: “Stay mentally strong as you juggle work and family”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Health Promotion Board, Singapore shared 310 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Health Promotion Board, Singapore should continue to optimize the ad content.

3.Health Promotion Board, Singapore Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Carousel
Ad Time   2020-06-14-2020-06-17  2020-05-14-2020-06-17  2020-06-02-2020-06-14
Landing Page Link  https://www.healthhub.sg/programmes/170/staywell?utm_source=facebook-ad&utm_medium=carousel&utm_campaign=swtss&utm_content=travel-taste-bud-2&fbclid=IwAR30dh2gAoPVAT6jQnfGUjrNZlRVkdT_pSMEZqsE4--5bKqe9MMeSSGuROg  https://go.gov.sg/swtss-fb-stretchtone   https://www.healthhub.sg/programmes/170/staywell?utm_source=facebook-ad&utm_medium=carousel&utm_campaign=swtss&utm_content=travel-taste-bud-1

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Health Promotion Board, Singapore are successful.

Health Promotion Board, Singapore Creative Analysis: 

Health Promotion Board, Singapore placed a Carousel ad in 2020-06-14-2020-06-17, and got 24 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Health Promotion Board, Singapore Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Jordan  Singapore
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Health Promotion Board, Singapore has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Health Promotion Board, Singapore Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-17  2020-05-14-2020-06-17  2020-06-02-2020-06-14
During  4 days  35 days 13 days 
Like  24  2290  109
Share  2  601  4
Comment  0  41  3

Advertising effectiveness is a direct manifestation of advertising. Health Promotion Board, Singapore ‘s Top 1 ad received 24 likes, 2 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Health Promotion Board, Singapore, helping Health Promotion Board, Singapore to grasp the ad data more clearly.