Top Ads on Health Behavior Survey

Health Behavior Survey Background Introduction:

The health behavior survey is an academic study by researchers from the Max Planck Institute for Demographic Research. Our goal is to understand the health and well-being of people across the world.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Health Behavior Survey has been advertising and marketing on Facebook for many years. And Health Behavior Survey has placed 26 of ads on the Facebook platform in the last month. In the past few years,Health Behavior Survey has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Health Behavior Survey on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Health Behavior Survey. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Health Behavior Survey.

BigSpy

1.Health Behavior Survey Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Health Behavior Survey  Health Behavior Survey  Health Behavior Survey
Page Categories  Scientist  Scientist  Scientist
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Health Behavior Survey Marketing Objectives Analysis: 

Health Behavior Survey has been operating in Scientist for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Health Behavior Survey best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Health Behavior Survey Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  We nodigen u uit om mee te doen aan onze enquête!  We invite you to participate in our survey! Ti invitiamo a partecipare al nostro sondaggio! 
Ad Copy Text  Vivi in Italia? Vorremmo conoscere il tuo comportamento in tema di salute!  ¿Vive en España? ¡Nos gustaría saber sobre su comportamiento en materia de salud!  Vivi in Italia? Vorremmo conoscere il tuo comportamento in tema di salute!
Link Description  Toggle navigation Laad onvoltooide enquête Annuleren, verwijder alle ingevulde antwoorden Taal: Nederlands Engels Nederlands 0% Waarschuwing: JavaScript is uitgeschakeld in uw browser. Hierdoor kunt u mogelijk niet alle vragen in deze enquête beantwoorden. Controleer de instellingen van uw browser...  Toggle navigation Load unfinished survey Exit and clear survey 0% Caution: JavaScript execution is disabled in your browser or for this website. You may not be able to answer all questions in this survey. Please, verify your browser parameters. Health Behavior Survey United States Thank you for your...  Toggle navigation Caricare il questionario incompleto Uscire e ripulire l'indagine Lingua: Italiano Inglese Italiano 0% Attenzione: Javascript è disabilitato nel browser che si sta usando. Potrebbe non essere possibile rispondere a tutte le domande dell'indagine. Verificare le impostazioni del brow...
Website Link  survey3.gwdg.de  survey3.gwdg.de  survey3.gwdg.de
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 74  85  74
Like 30  18  110

Health Behavior Survey Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Health Behavior Survey Top 1 ads got 30 likes. Health Behavior Survey uses a sentence with the finishing touch title: “We nodigen u uit om mee te doen aan onze enquête!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Health Behavior Survey shared 74 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Health Behavior Survey should continue to optimize the ad content.

3.Health Behavior Survey Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-26-2020-06-08  2020-04-02-2020-06-05  2020-03-23-2020-05-27
Landing Page Link  https://survey3.gwdg.de/index.php?r=survey/index&sid=684964&lang=it&SOURCE=%7B%7Bsite_source_name%7D%7D&PLACEMENT=%7B%7Bplacement%7D%7D&CAMPAIGNID=%7B%7Bcampaign.id%7D%7D&ADSETID=%7B%7Badset.id%7D%7D&ADID=%7B%7Bad.id%7D%7D  https://survey3.gwdg.de/index.php?r=survey/index&sid=836585&lang=es&SOURCE=%7B%7Bsite_source_name%7D%7D&PLACEMENT=%7B%7Bplacement%7D%7D&CAMPAIGNID=%7B%7Bcampaign.id%7D%7D&ADSETID=%7B%7Badset.id%7D%7D&ADID=%7B%7Bad.id%7D%7D   https://survey3.gwdg.de/index.php?r=survey/index&sid=684964&lang=it&SOURCE=%7B%7Bsite_source_name%7D%7D&PLACEMENT=%7B%7Bplacement%7D%7D&CAMPAIGNID=%7B%7Bcampaign.id%7D%7D&ADSETID=%7B%7Badset.id%7D%7D&ADID=%7B%7Bad.id%7D%7D

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Health Behavior Survey are successful.

Health Behavior Survey Creative Analysis: 

Health Behavior Survey placed a Image ad in 2020-03-26-2020-06-08, and got 30 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Health Behavior Survey Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Italy,Morocco,Netherlands...  Morocco,Spain,United Kingdom  Romania,Morocco
Language  Dutch  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Health Behavior Survey has the best conversion in Italy,Morocco,Netherlands..., and can advertise more in Italy,Morocco,Netherlands... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Health Behavior Survey Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-26-2020-06-08  2020-04-02-2020-06-05  2020-03-23-2020-05-27
During  75 days  65 days 66 days 
Like  30  18  110
Share  5  1  18
Comment  34  1  129

Advertising effectiveness is a direct manifestation of advertising. Health Behavior Survey ‘s Top 1 ad received 30 likes, 5 shares, 34 comments in just 75 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Health Behavior Survey, helping Health Behavior Survey to grasp the ad data more clearly.