Top Ads on Health & Safety Institute (HSI)

Health & Safety Institute (HSI) Background Introduction:

Health & Safety Institute family of companies, including ASHI, MEDIC First Aid, Summit Training Source, SafeTec, 24-7 EMS and 24-7 Fire

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Health & Safety Institute (HSI) has been advertising and marketing on Facebook for many years. And Health & Safety Institute (HSI) has placed 7 of ads on the Facebook platform in the last month. In the past few years,Health & Safety Institute (HSI) has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Health & Safety Institute (HSI) on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Health & Safety Institute (HSI). BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Health & Safety Institute (HSI).

BigSpy

1.Health & Safety Institute (HSI) Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Health & Safety Institute (HSI)  Health & Safety Institute (HSI)  Health & Safety Institute (HSI)
Page Categories  Safety & First Aid Service  Safety & First Aid Service  Safety & First Aid Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Health & Safety Institute (HSI) Marketing Objectives Analysis: 

Health & Safety Institute (HSI) has been operating in Safety & First Aid Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Health & Safety Institute (HSI) best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Health & Safety Institute (HSI) Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  OSHA-Authorized 10/30 Training  OSHA 10/30 Hour Training What happened? You were so close to getting your OSHA card! 
Ad Copy Text  Get your OSHA card fast. Receive your official DOL-OSHA card in 2-3 weeks!  Get your OSHA card today! OSHA 10 - $60 | OSHA 30 - $123  Don't wait - Sign up for OSHA-Authorized 10 & 30 Construction training ✅ 10 Hour = $60 | 30 Hour ...
Link Description  Summit’s Online OSHA 10- and 30-Hour platform allows you to choose the elective courses to meet your exact job needs.  Summit’s Online OSHA 10- and 30-Hour platform allows you to choose the elective courses to meet your exact job needs.  N/A
Website Link  summit.hsi.com  summit.hsi.com  store.osmanager4.com
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 74  56  257
Like 4  733  323

Health & Safety Institute (HSI) Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Health & Safety Institute (HSI) Top 1 ads got 4 likes. Health & Safety Institute (HSI) uses a sentence with the finishing touch title: “OSHA-Authorized 10/30 Training”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Health & Safety Institute (HSI) shared 74 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Health & Safety Institute (HSI) should continue to optimize the ad content.

3.Health & Safety Institute (HSI) Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-01-2020-06-03  2019-07-30-2020-02-09  2019-04-29-2019-05-07
Landing Page Link  https://summit.hsi.com/osha1030  https://summit.hsi.com/osha1030?utm_source=facebook&utm_campaign=10/30+Traffic+Generation&utm_medium=paid&hsa_cam=23843155008660104&hsa_ver=3&hsa_grp=23843363478050104&hsa_net=facebook&hsa_src=fb&hsa_ad=23843363478040104&hsa_acc=1687782067995656   https://store.osmanager4.com/sps/dfe6fc27-19e1-440c-ad0e-426e9de3c47a/groups/200

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Health & Safety Institute (HSI) are successful.

Health & Safety Institute (HSI) Creative Analysis: 

Health & Safety Institute (HSI) placed a Image ad in 2020-04-01-2020-06-03, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Health & Safety Institute (HSI) Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Health & Safety Institute (HSI) has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Health & Safety Institute (HSI) Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-01-2020-06-03  2019-07-30-2020-02-09  2019-04-29-2019-05-07
During  64 days  195 days 9 days 
Like  4  733  323
Share  158  138  99
Comment  305  47  40

Advertising effectiveness is a direct manifestation of advertising. Health & Safety Institute (HSI) ‘s Top 1 ad received 4 likes, 158 shares, 305 comments in just 64 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Health & Safety Institute (HSI), helping Health & Safety Institute (HSI) to grasp the ad data more clearly.