Top Ads on Head and Shoulders

Head and Shoulders Background Introduction:

head&shoulders, Samponul Nr.1 in lume*, este de peste 50 de ani un pionier in cercetarea scalpului si a parului.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Head and Shoulders has been advertising and marketing on Facebook for many years. And Head and Shoulders has placed 470 of ads on the Facebook platform in the last month. In the past few years,Head and Shoulders has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Head and Shoulders on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Head and Shoulders. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Head and Shoulders.

BigSpy

1.Head and Shoulders Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Head and Shoulders  Head and Shoulders  Head and Shoulders
Page Categories  Brand  Health/Beauty  Health/Beauty
Marketing Objectives Other  COD  Other
ECommerce Softwares  N/A  N/A  N/A

Head and Shoulders Marketing Objectives Analysis: 

Head and Shoulders has been operating in Brand for many years. The marketing objectives it uses most when placing Facebook ads are Other, COD, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Head and Shoulders best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Head and Shoulders Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Head and Shoulders Srbija  Buy Head & Shoulders Top Products Online at Best Price | lazada.com.ph Head & Shoulders - Ασταμάτητοι...με το No1 αντιπιτυριδικό στον κόσμο! 
Ad Copy Text  Uživajte u ljetu s hidratiziranom kosom i čistim vlasištem, bez peruti*. Isprobajte Head&Shoulder...  Keep your scalp and hair clean and protected with Head & Shoulders. It is clinically proven to stop...  Άφησε το Head & Shoulders να δουλεύει ασταμάτητα για την υγεία...
Link Description  Uživajte u ljetu s hidratiziranom kosom i čistim vlasištem, bez peruti*. Isprobajte Head&Shoulders s kokosovim uljem. *vidljivi tragovi, redovnom upotrebom  Check out a huge variety of Shampoo, Conditioner, Gifts & Value Sets & more from Head & Shoulders. Enjoy Lowest Prices at lazada.com.ph | Nationwide Shipping ✓ Cash On Delivery ✓ Effortless Shopping!  N/A
Website Link  www.facebook.com  bit.ly  www.facebook.com
CTA    SHOP_NOW  
Text Word Count 158  243  333
Like 92  8314  149

Head and Shoulders Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Head and Shoulders Top 1 ads got 92 likes. Head and Shoulders uses a sentence with the finishing touch title: “Head and Shoulders Srbija”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Head and Shoulders shared 158 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Head and Shoulders should continue to optimize the ad content.

3.Head and Shoulders Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-02-2020-06-20  2020-06-14-2020-06-20  2020-05-31-2020-06-20
Landing Page Link  https://www.facebook.com/2157486730934269/photos/p.3618530341496560/3618530341496560/?type=3  https://c.lazada.com.ph/t/c.1enj?intent=false&fallback=true&url=https://www.lazada.com.ph/head-and-shoulders/   https://www.facebook.com/headandshouldersgr/videos/184168976195991/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Head and Shoulders are successful.

Head and Shoulders Creative Analysis: 

Head and Shoulders placed a Image ad in 2020-06-02-2020-06-20, and got 92 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Head and Shoulders Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Philippines  Greece
Language  Croatian  English  Greek

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Head and Shoulders has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Head and Shoulders Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-20  2020-06-14-2020-06-20  2020-05-31-2020-06-20
During  19 days  7 days 21 days 
Like  92  8314  149
Share  1  78  2
Comment  3  101  2

Advertising effectiveness is a direct manifestation of advertising. Head and Shoulders ‘s Top 1 ad received 92 likes, 1 shares, 3 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Head and Shoulders, helping Head and Shoulders to grasp the ad data more clearly.