Top Ads on Havan

Havan Background Introduction:

www.havan.com.br - A Havan é a rede de loja de departamentos mais completa do Brasil.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Havan has been advertising and marketing on Facebook for many years. And Havan has placed 597 of ads on the Facebook platform in the last month. In the past few years,Havan has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Havan on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Havan. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Havan.

BigSpy

1.Havan Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Havan  Havan  Havan
Page Categories  Clothing (Brand)  Department Store  Department Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  magento  magento

Havan Marketing Objectives Analysis: 

Havan has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Havan best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Havan Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Fotos de la publicación de Havan Clothing  Havan Havan 
Ad Copy Text  【NEW COLORS & RESTOCK】 ❗Pre-Order Offer: RM39 (save RM10)︱Offer ends: 15th June❗ Hey yo!...  NESTE INVERNO NÃO PASSE FRIO, PASSE NA HAVAN! Somente esta semana: Cobertores microfibra a partir...  A Havan tem TUDO para você presentear a sua mãe com o que ela mais ama. A grande maioria de noss...
Link Description  N/A  N/A  A Havan tem TUDO para você presentear a sua mãe com o que ela mais ama. A grande maioria de nossas lojas estão abertas, 125 lojas no Brasil, e esperando por você. Estamos seguindo todas as medidas de higienização para seu passeio. Venha garantir o presente da sua mãe e fazer suas compras de forma segura! *Para consultar os horários de funcionamento, clique no link: havan.co/ConsulteHorariosLojas Havan, tudo para quem você ama! BAIXE O APP HAVAN, tudo que você precisa, na palma da mão. Disponível em Android e IOS. RETIRA FÁCIL HAVAN, compre no site e retire na loja.
Website Link  www.facebook.com  havan.co  havan.co
CTA      
Text Word Count 377  637  591
Like 22  2080  3087

Havan Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Havan Top 1 ads got 22 likes. Havan uses a sentence with the finishing touch title: “Fotos de la publicación de Havan Clothing”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Havan shared 377 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Havan should continue to optimize the ad content.

3.Havan Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-06-07-2020-06-14  2020-05-10-2020-05-12  2020-05-04-2020-05-09
Landing Page Link  https://www.facebook.com/havanclothing/?refid=28&_ft_=adid.23844989104640111:qid.6838185673052045974:mf_story_key.-7793185580096903958:is_sponsored.1:ei.AI@AQKeCbcLxG-7Pc-1BuAiuKXZGt5bj1C7ktGqa_far0jsUEopDrVwL7NpK5q5ZlUOK9utCRh3FTI7ci4caKZc79iI:top_level_post_id.2575191429398737:content_owner_id_new.1778861339031754:page_id.1778861339031754:src.22:photo_attachments_list.%5B2575190432732170,2575190552732158,2575190616065485,2575190756065471%5D:photo_id.2575190432732170:story_location.5:story_attachment_style.album:view_time.1592138524:filter.h_nor:tds_flgs.3:actrs.1778861339031754:page_insights.%7B%221778861339031754%22:%7B%22page_id%22:1778861339031754,%22page_id_type%22:%22page%22,%22actor_id%22:1778861339031754,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591590449,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2575191429398737%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1778861339031754,%22page_id%22:1778861339031754,%22post_id%22:2575191429398737,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R  https://www.havan.com.br/catalogsearch/result/?q=205822+222506+271063+298670+303947+241835+241855+241799+296375+241808+296377?utm_source=facebook&utm_medium=mkt   https://cliente.havan.com.br/Portal/Filiais/Lojas

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Havan are successful.

Havan Creative Analysis: 

Havan placed a Image ad in 2020-06-07-2020-06-14, and got 22 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Havan Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Brazil  Brazil
Language  Spanish  Croatian  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Havan has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Havan Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-14  2020-05-10-2020-05-12  2020-05-04-2020-05-09
During  8 days  3 days 6 days 
Like  22  2080  3087
Share  3  42  204
Comment  0  60  501

Advertising effectiveness is a direct manifestation of advertising. Havan ‘s Top 1 ad received 22 likes, 3 shares, 0 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Havan, helping Havan to grasp the ad data more clearly.