Top Ads on Harvard Business Review

Harvard Business Review Background Introduction:

The official Harvard Business Review Facebook page.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Harvard Business Review has been advertising and marketing on Facebook for many years. And Harvard Business Review has placed 637 of ads on the Facebook platform in the last month. In the past few years,Harvard Business Review has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Harvard Business Review on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Harvard Business Review. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Harvard Business Review.

BigSpy

1.Harvard Business Review Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Harvard Business Review  Harvard Business Review  Harvard Business Review
Page Categories  Publisher  Publisher  Publisher
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Harvard Business Review Marketing Objectives Analysis: 

Harvard Business Review has been operating in Publisher for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Harvard Business Review best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Harvard Business Review Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Introducing Three New Subscription Plans  Visit the Google Play store & download the app today. Harvard Business Review 
Ad Copy Text  Subscribe to HBR and access world-famous HBS case studies selected by our editors to help you naviga...  On-the-go access to the best in business insights. Read HBR wherever you are with our new mobile app...  HBR provides professionals around the world with rigorous insights and best practices in management.
Link Description  Access HBS's case studies with HBR's new Premium subscription.  N/A  N/A
Website Link  subscribe.hbr.org  play.google.com  hbr.org
CTA  SUBSCRIBE  INSTALL_MOBILE_APP  LEARN_MORE
Text Word Count 137  101  100
Like 7240  7446  7606

Harvard Business Review Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Harvard Business Review Top 1 ads got 7240 likes. Harvard Business Review uses a sentence with the finishing touch title: “Introducing Three New Subscription Plans”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Harvard Business Review shared 137 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SUBSCRIBE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Harvard Business Review should continue to optimize the ad content.

3.Harvard Business Review Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Carousel
Ad Time   2020-04-28-2020-06-19  2020-04-27-2020-06-18  2020-05-01-2020-06-18
Landing Page Link  https://subscribe.hbr.org/pubs/H0/HBR/newbusiness_int_GBB4.jsp?cds_page_id=238075&cds_mag_code=HBR&id=1588346728540&lsid=31221025285063410&vid=1&cds_response_key=I91NWEB3  https://play.google.com/store/apps/details?id=com.maz.combo537   https://hbr.org/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Harvard Business Review are successful.

Harvard Business Review Creative Analysis: 

Harvard Business Review placed a Video ad in 2020-04-28-2020-06-19, and got 7240 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Harvard Business Review Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bangladesh,Thailand,India...  Cote d'lvoire,India,Philippines...  Bosnia Hercegovina,Bangladesh,Canada...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Harvard Business Review has the best conversion in Bangladesh,Thailand,India..., and can advertise more in Bangladesh,Thailand,India... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Harvard Business Review Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-28-2020-06-19  2020-04-27-2020-06-18  2020-05-01-2020-06-18
During  53 days  53 days 49 days 
Like  7240  7446  7606
Share  269  210  181
Comment  87  79  233

Advertising effectiveness is a direct manifestation of advertising. Harvard Business Review ‘s Top 1 ad received 7240 likes, 269 shares, 87 comments in just 53 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Harvard Business Review, helping Harvard Business Review to grasp the ad data more clearly.