Top Ads on Hartford HealthCare Heart & Vascular Institute

Hartford HealthCare Heart & Vascular Institute Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Hartford HealthCare Heart & Vascular Institute has been advertising and marketing on Facebook for many years. And Hartford HealthCare Heart & Vascular Institute has placed 7 of ads on the Facebook platform in the last month. In the past few years,Hartford HealthCare Heart & Vascular Institute has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Hartford HealthCare Heart & Vascular Institute on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Hartford HealthCare Heart & Vascular Institute. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Hartford HealthCare Heart & Vascular Institute.

BigSpy

1.Hartford HealthCare Heart & Vascular Institute Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Hartford HealthCare Heart & Vascular Institute  Hartford HealthCare Heart & Vascular Institute  Hartford HealthCare Heart & Vascular Institute
Page Categories  Cardiologist  Cardiologist  Cardiologist
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Hartford HealthCare Heart & Vascular Institute Marketing Objectives Analysis: 

Hartford HealthCare Heart & Vascular Institute has been operating in Cardiologist for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Hartford HealthCare Heart & Vascular Institute best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Hartford HealthCare Heart & Vascular Institute Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get your heartbeat back on track  Get your heartbeat back on track Complete Care for Your Heart Valves 
Ad Copy Text  Download our guide to learn how to get your heart back into rhythm.  Download our guide to learn how to get your heart back into rhythm.  Download our guide to learn more about mitral valve repair and replacement.
Link Description  Our cardiac experts help restore the heart’s normal rhythm, so you won’t miss a beat.  Our cardiac experts help restore the heart’s normal rhythm, so you won’t miss a beat.  Our cardiac experts repair and replace valves using the most advanced techniques.
Website Link  connect.hartfordhealthcare.org  connect.hartfordhealthcare.org  connect.hartfordhealthcare.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 67  67  75
Like 91  18  12

Hartford HealthCare Heart & Vascular Institute Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Hartford HealthCare Heart & Vascular Institute Top 1 ads got 91 likes. Hartford HealthCare Heart & Vascular Institute uses a sentence with the finishing touch title: “Get your heartbeat back on track”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Hartford HealthCare Heart & Vascular Institute shared 67 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Hartford HealthCare Heart & Vascular Institute should continue to optimize the ad content.

3.Hartford HealthCare Heart & Vascular Institute Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2018-12-27-2019-04-23  2018-12-27-2019-04-23  2018-12-27-2019-04-23
Landing Page Link  https://connect.hartfordhealthcare.org/heartrhythm?hcmacid=a0if4000005GD64&utm_campaign=HHC_HVI_2018&utm_source=Facebook&utm_medium=Display&utm_content=post-unpublished-HVI-heart-rhythm-woman-smiling  https://connect.hartfordhealthcare.org/heartrhythm?hcmacid=a0if4000005GD6E&utm_campaign=HHC_HVI_2018&utm_source=Facebook&utm_medium=Display&utm_content=post-unpublished-HVI-heart-rhythm-snow-couple   https://connect.hartfordhealthcare.org/heartrhythm?hcmacid=a0if4000005GD69&utm_campaign=HHC_HVI_2018&utm_source=Facebook&utm_medium=Display&utm_content=post-unpublished-HVI-heart-rhythm-couple-portrait

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Hartford HealthCare Heart & Vascular Institute are successful.

Hartford HealthCare Heart & Vascular Institute Creative Analysis: 

Hartford HealthCare Heart & Vascular Institute placed a Image ad in 2018-12-27-2019-04-23, and got 91 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Hartford HealthCare Heart & Vascular Institute Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Hartford HealthCare Heart & Vascular Institute has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Hartford HealthCare Heart & Vascular Institute Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2018-12-27-2019-04-23  2018-12-27-2019-04-23  2018-12-27-2019-04-23
During  118 days  118 days 118 days 
Like  91  18  12
Share  39  2  1
Comment  5  0  0

Advertising effectiveness is a direct manifestation of advertising. Hartford HealthCare Heart & Vascular Institute ‘s Top 1 ad received 91 likes, 39 shares, 5 comments in just 118 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Hartford HealthCare Heart & Vascular Institute, helping Hartford HealthCare Heart & Vascular Institute to grasp the ad data more clearly.