Top Ads on Hargreaves Lansdown

Hargreaves Lansdown Background Introduction:

Hargreaves Lansdown is the UK’s number 1 ‘investment supermarket’ for private investors. For over 35 years, we've helped investors save time, tax and money on their investments. Today we are trusted with more than £86 billion by 1,015,000 clients.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Hargreaves Lansdown has been advertising and marketing on Facebook for many years. And Hargreaves Lansdown has placed 70 of ads on the Facebook platform in the last month. In the past few years,Hargreaves Lansdown has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Hargreaves Lansdown on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Hargreaves Lansdown. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Hargreaves Lansdown.

BigSpy

1.Hargreaves Lansdown Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Hargreaves Lansdown  Hargreaves Lansdown  Hargreaves Lansdown
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Hargreaves Lansdown Marketing Objectives Analysis: 

Hargreaves Lansdown has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Hargreaves Lansdown best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Hargreaves Lansdown Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Under 40s Retirement Guide  The HL Investment App Expert Insight For Investors 
Ad Copy Text  Saving Enough For Retirement? Discover This Essential Retirement Guide For Under 40s.  The UK's Largest Investment Platform In The Palm Of Your Hand.  Expert Insight For Investors: How To Value Companies In Light Of COVID-19. Risk Of Loss.
Link Description  Expert investment information  N/A  Expert investment information
Website Link  www.hl.co.uk  play.google.com  www.hl.co.uk
CTA  LEARN_MORE  INSTALL_MOBILE_APP  LEARN_MORE
Text Word Count 85  62  88
Like 8  9  16

Hargreaves Lansdown Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Hargreaves Lansdown Top 1 ads got 8 likes. Hargreaves Lansdown uses a sentence with the finishing touch title: “Under 40s Retirement Guide”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Hargreaves Lansdown shared 85 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Hargreaves Lansdown should continue to optimize the ad content.

3.Hargreaves Lansdown Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-04-08-2020-06-16  2020-06-04-2020-06-15  2020-05-19-2020-05-31
Landing Page Link  https://www.hl.co.uk/free-guides/retirement-guide-for-the-under-40s?SQ_DESIGN_NAME=ppc&theSource=SXFA8&utm_source=facebook&utm_medium=social-paid&utm_campaign=SXFA8-All-Under40Retire-CPA-25s-Saving-Video&Override=1  https://play.google.com/store/apps/details?id=com.mubaloo.android.hargreaveslansdown&fbclid=IwAR0gxdELNAYGW4qFg_3YXNWUlRgiDazLSwfGniaK-ocwip8bqCPOrfoiC_E   https://www.hl.co.uk/free-guides/coronavirus-investor-impact?SQ_DESIGN_NAME=ppc&theSource=SXFZ2&utm_source=facebook&utm_medium=social-paid&utm_campaign=SXFZ2-CoronaInvestorImpact-Volatility-Expert-CText&Override=1

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Hargreaves Lansdown are successful.

Hargreaves Lansdown Creative Analysis: 

Hargreaves Lansdown placed a Video ad in 2020-04-08-2020-06-16, and got 8 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Hargreaves Lansdown Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  N/A  United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Hargreaves Lansdown has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Hargreaves Lansdown Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-08-2020-06-16  2020-06-04-2020-06-15  2020-05-19-2020-05-31
During  70 days  12 days 13 days 
Like  8  9  16
Share  0  0  3
Comment  1  1  1

Advertising effectiveness is a direct manifestation of advertising. Hargreaves Lansdown ‘s Top 1 ad received 8 likes, 0 shares, 1 comments in just 70 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Hargreaves Lansdown, helping Hargreaves Lansdown to grasp the ad data more clearly.