Top Ads on Harbor Freight Tools

Harbor Freight Tools Background Introduction:

Shop 1000+ stores nationwide or order online: 1-800-423-2567

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Harbor Freight Tools has been advertising and marketing on Facebook for many years. And Harbor Freight Tools has placed 129 of ads on the Facebook platform in the last month. In the past few years,Harbor Freight Tools has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Harbor Freight Tools on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Harbor Freight Tools. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Harbor Freight Tools.


1.Harbor Freight Tools Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Harbor Freight Tools  Harbor Freight Tools  Harbor Freight Tools
Page Categories  Tools/Equipment  Tools/Equipment  Tools/Equipment
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Harbor Freight Tools Marketing Objectives Analysis: 

Harbor Freight Tools has been operating in Tools/Equipment for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Harbor Freight Tools best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Harbor Freight Tools Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ICON - 20% Off ALL ICON Hand Tools & Storage  We're Open & Here to Help! We're Open & Here to Help! 
Ad Copy Text  New lower prices plus use COUPON code: "37450506" to get 20% off all ICON professional quality hand ...  Click to view coupons on over 100 tools and accessories, and save 20% off select items with coupon c...  We're open & here to help. Shop when you need to in-store & online, and get 20% off select items wit...
Link Description  1,000+ Stores Nationwide  1,000+ Stores Nationwide  1,000+ Stores Nationwide
Website Link
Text Word Count 154  115  125
Like 1438  58479  58113

Harbor Freight Tools Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Harbor Freight Tools Top 1 ads got 1438 likes. Harbor Freight Tools uses a sentence with the finishing touch title: “ICON - 20% Off ALL ICON Hand Tools & Storage”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Harbor Freight Tools shared 154 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Harbor Freight Tools should continue to optimize the ad content.

3.Harbor Freight Tools Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-08-2020-06-18  2020-05-06-2020-06-18  2020-05-06-2020-06-18
Landing Page Link,+10%25)+-+Engaged+-+Decile+7+to+8+-+Group+1%7C(173125)+Value+When+You+Need+It+Most&

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Harbor Freight Tools are successful.

Harbor Freight Tools Creative Analysis: 

Harbor Freight Tools placed a Video ad in 2020-06-08-2020-06-18, and got 1438 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Harbor Freight Tools Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States,Morocco  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Harbor Freight Tools has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Harbor Freight Tools Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-18  2020-05-06-2020-06-18  2020-05-06-2020-06-18
During  11 days  37 days 37 days 
Like  1438  58479  58113
Share  55  5218  5177
Comment  49  4795  4775

Advertising effectiveness is a direct manifestation of advertising. Harbor Freight Tools ‘s Top 1 ad received 1438 likes, 55 shares, 49 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Harbor Freight Tools, helping Harbor Freight Tools to grasp the ad data more clearly.