Top Ads on HappyLoan

HappyLoan Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

HappyLoan has been advertising and marketing on Facebook for many years. And HappyLoan has placed 145 of ads on the Facebook platform in the last month. In the past few years,HappyLoan has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for HappyLoan on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HappyLoan. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HappyLoan.

BigSpy

1.HappyLoan Top 3 Ads Basic Understanding

   top1  top2  top3
Name  HappyLoan  HappyLoan  HappyLoan
Page Categories  Local Service  Financial Service  Advertising/Marketing
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

HappyLoan Marketing Objectives Analysis: 

HappyLoan has been operating in Local Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HappyLoan best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.HappyLoan Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Instant Personal Loan App  RocketLoan-Simple Loan Supermarket HappyLoan 
Ad Copy Text  -  Apply for Cash Loans From ₹2,500 to ₹50,000 - Online Application - Loanmart  no setting
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  play.google.com
CTA  INSTALL_MOBILE_APP  DOWNLOAD  INSTALL_MOBILE_APP
Text Word Count 102  79  0
Like 5  3077  231

HappyLoan Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. HappyLoan Top 1 ads got 5 likes. HappyLoan uses a sentence with the finishing touch title: “Instant Personal Loan App”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. HappyLoan shared 102 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HappyLoan should continue to optimize the ad content.

3.HappyLoan Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-17-2020-06-20  2020-05-28-2020-06-15  2020-06-04-2020-06-14
Landing Page Link  http://play.google.com/store/apps/details?id=com.yd.happyloan  https://play.google.com/store/apps/details?id=com.happy.superhappyloan   http://play.google.com/store/apps/details?id=com.happy.superhappyloan

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HappyLoan are successful.

HappyLoan Creative Analysis: 

HappyLoan placed a Image ad in 2020-06-17-2020-06-20, and got 5 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.HappyLoan Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  N/A  N/A
Language  English  English  Finnish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

HappyLoan has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.HappyLoan Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-20  2020-05-28-2020-06-15  2020-06-04-2020-06-14
During  4 days  19 days 11 days 
Like  5  3077  231
Share  1  47  17
Comment  1  159  33

Advertising effectiveness is a direct manifestation of advertising. HappyLoan ‘s Top 1 ad received 5 likes, 1 shares, 1 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HappyLoan, helping HappyLoan to grasp the ad data more clearly.