Top Ads on HappyFresh

HappyFresh Background Introduction:

Spend your time doing the things you love while we take care of the grocery shopping for you. Shop from your favorite supermarkets on HappyFresh!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

HappyFresh has been advertising and marketing on Facebook for many years. And HappyFresh has placed 302 of ads on the Facebook platform in the last month. In the past few years,HappyFresh has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for HappyFresh on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HappyFresh. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HappyFresh.


1.HappyFresh Top 3 Ads Basic Understanding

   top1  top2  top3
Name  HappyFresh  HappyFresh  HappyFresh
Page Categories  Foodservice Distributor  Foodservice Distributor  Foodservice Distributor
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

HappyFresh Marketing Objectives Analysis: 

HappyFresh has been operating in Foodservice Distributor for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HappyFresh best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.HappyFresh Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Siap Hadapi New Normal, Buat Face Shield Sendiri Yuk!  สูตรกะเพราหมูสับ ต้นฉบับเมนูสิ้นคิด แต่ฮิตตลอดกาล N/A 
Ad Copy Text  Buat hadapin 'New Normal', Face Shield atau pelindung wajah jadi alat pelindung diri yang wajib kita...  -  #Stayathome and save your time. We'll deliver #Freshlyhandpicked quality products directly to your h...
Link Description  Belanja sekarang! Face shield atau pelindung wajah menjadi salah satu alat pelindung diri (APD) yang […]  N/A  Belanjaan anda kami antar dalam waktu satu jam oleh driver dan shopper kami yang terlatih! Download aplikasi HappyFresh untuk iOS dan Android di App Store atau Google Play Store
Website Link
Text Word Count 209  589  123
Like 24952  134  0

HappyFresh Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. HappyFresh Top 1 ads got 24952 likes. HappyFresh uses a sentence with the finishing touch title: “Siap Hadapi New Normal, Buat Face Shield Sendiri Yuk!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. HappyFresh shared 209 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HappyFresh should continue to optimize the ad content.

3.HappyFresh Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Carousel
Ad Time   2020-06-15-2020-06-18  2020-06-03-2020-06-15  2020-04-23-2020-06-14
Landing Page Link,+GL,+Lotte,+AEON,+Ranch,+FM,+Hero,+Re.Juve,+Papaya%5D_DynamicAds

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HappyFresh are successful.

HappyFresh Creative Analysis: 

HappyFresh placed a Image ad in 2020-06-15-2020-06-18, and got 24952 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.HappyFresh Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Indonesia  N/A  Indonesia
Language  Indonesian  Thai  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

HappyFresh has the best conversion in Indonesia, and can advertise more in Indonesia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.HappyFresh Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-18  2020-06-03-2020-06-15  2020-04-23-2020-06-14
During  4 days  13 days 53 days 
Like  24952  134  0
Share  68  7  0
Comment  46  1  0

Advertising effectiveness is a direct manifestation of advertising. HappyFresh ‘s Top 1 ad received 24952 likes, 68 shares, 46 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HappyFresh, helping HappyFresh to grasp the ad data more clearly.