Top Ads on Hapag-Lloyd AG

Hapag-Lloyd AG Background Introduction:

One of the largest container lines in the world and a leader in the global container #shipping industry. Your cargo is our passion.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Hapag-Lloyd AG has been advertising and marketing on Facebook for many years. And Hapag-Lloyd AG has placed 83 of ads on the Facebook platform in the last month. In the past few years,Hapag-Lloyd AG has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Hapag-Lloyd AG on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Hapag-Lloyd AG. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Hapag-Lloyd AG.

BigSpy

1.Hapag-Lloyd AG Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Hapag-Lloyd AG  Hapag-Lloyd AG  Hapag-Lloyd AG
Page Categories  Transportation Service  Transportation Service  Transportation Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Hapag-Lloyd AG Marketing Objectives Analysis: 

Hapag-Lloyd AG has been operating in Transportation Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Hapag-Lloyd AG best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Hapag-Lloyd AG Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Hapag-Lloyd AG  Hapag-Lloyd AG Hapag-Lloyd AG 
Ad Copy Text  Quick Quotes põem você e seu negócio em vantagem. Rápido e fácil – disponível 24 horas, todo...  Quick Quotes puts you and your business in pole position. It’s so fast and easy – and you can us...  Quick Quotes puts you and your business in pole position. It’s so fast and easy – and you can us...
Link Description  N/A  N/A  N/A
Website Link  www.hapag-lloyd.com  www.hapag-lloyd.com  www.hapag-lloyd.com
CTA      
Text Word Count 120  127  127
Like 95  1004  976

Hapag-Lloyd AG Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Hapag-Lloyd AG Top 1 ads got 95 likes. Hapag-Lloyd AG uses a sentence with the finishing touch title: “Hapag-Lloyd AG”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Hapag-Lloyd AG shared 120 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Hapag-Lloyd AG should continue to optimize the ad content.

3.Hapag-Lloyd AG Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-05-05-2020-06-18  2020-04-29-2020-06-18  2020-04-29-2020-06-17
Landing Page Link  https://www.hapag-lloyd.com/pt/online-business/quotation/quick-quotes.html?utm_source=facebook&utm_medium=cpm&utm_campaign=dbt_epr_0qq_soc_pro_fbk_000_rsq_br_00_000&utm_term=0qq&utm_content=duc&div=dbt&cli=epr&camp=rsq&cat=pro  https://www.hapag-lloyd.com/en/online-business/quotation/quick-quotes.html?utm_source=facebook&utm_medium=cpm&utm_campaign=dbt_epr_0qq_soc_pro_fbk_000_rsq_eg_00_000&utm_term=0qq&utm_content=duc&div=dbt&cli=epr&camp=rsq&cat=pro&utm_id=5eaaac4278cdcd2d3e735bc4&fbclid=IwAR1EPXkIgVEYKlzPJDpimeWs-M-rD33mn3KzUNlxeP5w4MVPznNKvJ5uvm4   https://www.hapag-lloyd.com/en/online-business/quotation/quick-quotes.html?utm_source=facebook&utm_medium=cpm&utm_campaign=dbt_epr_0qq_soc_pro_fbk_000_rsq_ae_00_000&utm_term=0qq&utm_content=duc&div=dbt&cli=epr&camp=rsq&cat=pro&utm_id=5eaa8c36657cc6bd1b51b8aa&fbclid=IwAR2bsu84Q-EDnFn2g9VUZrXmn-AxJ_zNCNekIxwiqvukem5TP2dzxfDhlrQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Hapag-Lloyd AG are successful.

Hapag-Lloyd AG Creative Analysis: 

Hapag-Lloyd AG placed a Carousel ad in 2020-05-05-2020-06-18, and got 95 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Hapag-Lloyd AG Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Egypt  Egypt
Language  Filipino  Filipino  Filipino

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Hapag-Lloyd AG has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Hapag-Lloyd AG Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-05-2020-06-18  2020-04-29-2020-06-18  2020-04-29-2020-06-17
During  45 days  51 days 50 days 
Like  95  1004  976
Share  13  16  16
Comment  3  43  41

Advertising effectiveness is a direct manifestation of advertising. Hapag-Lloyd AG ‘s Top 1 ad received 95 likes, 13 shares, 3 comments in just 45 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Hapag-Lloyd AG, helping Hapag-Lloyd AG to grasp the ad data more clearly.