Top Ads on Hans Anders

Hans Anders Background Introduction:

De grootste optiekketen van Nederland.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Hans Anders has been advertising and marketing on Facebook for many years. And Hans Anders has placed 41 of ads on the Facebook platform in the last month. In the past few years,Hans Anders has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Hans Anders on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Hans Anders. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Hans Anders.

BigSpy

1.Hans Anders Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Hans Anders  Hans Anders  Hans Anders
Page Categories  Optician  Optician  Optician
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Hans Anders Marketing Objectives Analysis: 

Hans Anders has been operating in Optician for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Hans Anders best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Hans Anders Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Hans Anders Westermarkt  Hans Anders Met (1,5m) afstand de beste aanbieding! 
Ad Copy Text  Op zoek naar een nieuwe bril of zonnebril? Bij aankoop van een complete bril krijg je nu 100,- korti...  Bij ons kies je nu zelf je eigen voordeel. Voordeel voor iedereen, noemen we dat. Welke korting kies...  (Oog)meten = weten! Bijv. met één (of meer) hoelahoeps..
Link Description  Westermarkt 19  N/A  Hoe je dat wil meten, moet je zelf weten. Wij geven je in ieder geval €100 korting op een complete bril.
Website Link  www.hansanders.nl  www.hansanders.nl  www.hansanders.nl
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 202  105  58
Like 16  8  44

Hans Anders Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Hans Anders Top 1 ads got 16 likes. Hans Anders uses a sentence with the finishing touch title: “Hans Anders Westermarkt”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Hans Anders shared 202 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Hans Anders should continue to optimize the ad content.

3.Hans Anders Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Video
Ad Time   2020-06-11-2020-06-18  2020-06-03-2020-06-05  2020-05-25-2020-05-31
Landing Page Link  https://www.hansanders.nl/opticiens/tilburg/westermarkt-19/?utm_medium=cpc&utm_source=facebook&utm_campaign=-a-tilburg  https://www.hansanders.nl/acties/?utm_medium=cpc&utm_source=facebook-instagram&utm_campaign=c-ofofof-nk&fbclid=IwAR2ryAv3sDqQaU0GUOYG5dOUXSP3YLaVszTqVFaKyoXqHL4szfFFxksgetI   https://www.hansanders.nl/acties/100-euro-korting/?utm_medium=cpc&utm_source=facebook-instagram&utm_campaign=-a-ofofof-nk&fbclid=IwAR0vJjI1iGe-dqvvZJaurDdr4_im3hQB0rEWg9OI2wjMTlVc6nueiKrlApc

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Hans Anders are successful.

Hans Anders Creative Analysis: 

Hans Anders placed a Image ad in 2020-06-11-2020-06-18, and got 16 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Hans Anders Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Netherlands  Netherlands
Language  German  Swedish  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Hans Anders has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Hans Anders Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-18  2020-06-03-2020-06-05  2020-05-25-2020-05-31
During  7 days  3 days 7 days 
Like  16  8  44
Share  0  0  3
Comment  2  6  7

Advertising effectiveness is a direct manifestation of advertising. Hans Anders ‘s Top 1 ad received 16 likes, 0 shares, 2 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Hans Anders, helping Hans Anders to grasp the ad data more clearly.