Top Ads on Hair Club

Hair Club Background Introduction:

Founded in 1976, Hair Club is North America’s number one provider of proven hair loss solutions. For more than forty years, Hair Club has helped hundreds of thousands restore their hair and transform their lives.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Hair Club has been advertising and marketing on Facebook for many years. And Hair Club has placed 178 of ads on the Facebook platform in the last month. In the past few years,Hair Club has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Hair Club on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Hair Club. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Hair Club.

BigSpy

1.Hair Club Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Hair Club  Hair Club  Hair Club
Page Categories  Local Service  Local Service  Local Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Hair Club Marketing Objectives Analysis: 

Hair Club has been operating in Local Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Hair Club best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Hair Club Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Don't hide your hair this year  Don't hide your hair this year Be More Confident. Smile More Often. 
Ad Copy Text  Hair loss is not a problem you can just cover up. Begin the road to a fuller, healthier head of hair...  Hair loss is not a problem you can just cover up. Begin the road to a fuller, healthier head of hair...  Tyler was in denial with his hair loss... He was getting older faster than he should be! How? Why?! ...
Link Description  Schedule your 100% FREE hair analysis today  Schedule your 100% FREE hair analysis today  Verified Clean - Save 20% today
Website Link  www.hairclub.com  www.hairclub.com  bit.ly
CTA  BOOK_TRAVEL  BOOK_TRAVEL  LEARN_MORE
Text Word Count 134  134  792
Like 113  110  4

Hair Club Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Hair Club Top 1 ads got 113 likes. Hair Club uses a sentence with the finishing touch title: “Don't hide your hair this year”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Hair Club shared 134 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Hair Club should continue to optimize the ad content.

3.Hair Club Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-08-2020-06-20  2020-06-08-2020-06-19  2020-06-08-2020-06-19
Landing Page Link  https://www.hairclub.com/?pub=DGPDSFBINVIDA14080  https://www.hairclub.com/?pub=DGPDSFBINVIDA14080&utm_source=facebook&utm_medium=zadv_paid_social&utm_campaign=HAIR_FBIG_CONV_US_English_Jun2020_Jun2020&utm_content=HAIR_FBLINK_0608_0630_RT-Male-ENG   https://www.hairclub.com/clean/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Hair Club are successful.

Hair Club Creative Analysis: 

Hair Club placed a Image ad in 2020-06-08-2020-06-20, and got 113 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Hair Club Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Pakistan  Pakistan  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Hair Club has the best conversion in Pakistan, and can advertise more in Pakistan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Hair Club Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-20  2020-06-08-2020-06-19  2020-06-08-2020-06-19
During  13 days  12 days 12 days 
Like  113  110  4
Share  6  6  1
Comment  35  35  0

Advertising effectiveness is a direct manifestation of advertising. Hair Club ‘s Top 1 ad received 113 likes, 6 shares, 35 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Hair Club, helping Hair Club to grasp the ad data more clearly.