Top Ads on HUM Nutrition

HUM Nutrition Background Introduction:

HUM is the first company to successfully bridge beauty and wellness, inviting everyone from everywhere to start within.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

HUM Nutrition has been advertising and marketing on Facebook for many years. And HUM Nutrition has placed 46 of ads on the Facebook platform in the last month. In the past few years,HUM Nutrition has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for HUM Nutrition on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HUM Nutrition. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HUM Nutrition.

BigSpy

1.HUM Nutrition Top 3 Ads Basic Understanding

   top1  top2  top3
Name  HUM Nutrition  HUM Nutrition  HUM Nutrition
Page Categories  Vitamins/Supplements  Vitamins/Supplements  Vitamins/Supplements
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

HUM Nutrition Marketing Objectives Analysis: 

HUM Nutrition has been operating in Vitamins/Supplements for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HUM Nutrition best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.HUM Nutrition Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  TAKE THE QUIZ  Clearer skin from within HUM Nutrition 
Ad Copy Text  Boost Your Beauty Game With HUM Nutrition - for clear radiant skin, balanced mood, flatter stomach, ...  Daily CleanseⓇ clears your skin with 13 herbs and nutrients "This product has helped me SO much. A...  Good Science, Great Results. Clinically proven nutrients personalized to your goals. Get $10 Off you...
Link Description   Clinically-proven Clean, all-natural ingredients ‍Formulated by experts  Available At Sephora.com  N/A
Website Link  www.humnutrition.com  www.humnutrition.com  www.humnutrition.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 135  283  114
Like 386  8  0

HUM Nutrition Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. HUM Nutrition Top 1 ads got 386 likes. HUM Nutrition uses a sentence with the finishing touch title: “TAKE THE QUIZ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. HUM Nutrition shared 135 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HUM Nutrition should continue to optimize the ad content.

3.HUM Nutrition Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-03-26-2020-06-18  2020-05-20-2020-06-12  2020-03-09-2020-06-10
Landing Page Link  https://www.humnutrition.com/products  https://www.humnutrition.com/product/2/daily-cleanse?utm_source=facebook&utm_medium=cpc&utm_campaign=websiteconversions_lead&utm_term=interests_daily-harvest&utm_content=dc_testimonial_ba_pdp_carousel&fbclid=IwAR0UZlI-z_AsGOkDzyqPLPx-WVxRWU9p1dNwNFBSFZNIJHhLSxF4dCA79c8   https://www.humnutrition.com/product/5/big-chill?utm_source=facebook&utm_medium=cpc&utm_campaign=websiteconversions_purchase&utm_content=dpa&utm_term=All-Products_M-W_Site-Product-Visit&fbclid=IwAR0B8b9VeqjyNYaI4bWnjLDJPnYkIflO5YxV57DbuqbwRt9h1OaP6BZQ3Qg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HUM Nutrition are successful.

HUM Nutrition Creative Analysis: 

HUM Nutrition placed a Image ad in 2020-03-26-2020-06-18, and got 386 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.HUM Nutrition Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Egypt,United States  United States  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

HUM Nutrition has the best conversion in Egypt,United States, and can advertise more in Egypt,United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.HUM Nutrition Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-26-2020-06-18  2020-05-20-2020-06-12  2020-03-09-2020-06-10
During  82 days  24 days 94 days 
Like  386  8  0
Share  31  2  12
Comment  18  0  0

Advertising effectiveness is a direct manifestation of advertising. HUM Nutrition ‘s Top 1 ad received 386 likes, 31 shares, 18 comments in just 82 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HUM Nutrition, helping HUM Nutrition to grasp the ad data more clearly.