Top Ads on HSLDA

HSLDA Background Introduction:

HSLDA is a nonprofit advocacy organization established to defend & advance the right of parents to direct the education of their children & protect family freedoms. http://www.hslda.org

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

HSLDA has been advertising and marketing on Facebook for many years. And HSLDA has placed 17 of ads on the Facebook platform in the last month. In the past few years,HSLDA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for HSLDA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HSLDA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HSLDA.

BigSpy

1.HSLDA Top 3 Ads Basic Understanding

   top1  top2  top3
Name  HSLDA  HSLDA  HSLDA
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

HSLDA Marketing Objectives Analysis: 

HSLDA has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HSLDA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.HSLDA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  HSLDA  HSLDA HSLDA 
Ad Copy Text  If you’re new to homeschooling because of COVID-19, we can help you get started! Save time, homesc...  Any question. Any time. Anything homeschool. Members get trusted resources and answers for 35¢ a da...  Moms already had one million and one things to do—now add a pandemic and shake it up. How are you ...
Link Description  N/A  N/A  HSLDA is a non-profit advocacy organization that makes homeschooling possible by protecting homeschool freedom and equipping families to provide the best educational experience for their children. http://www.hslda.org
Website Link  go.hslda.org  go.hslda.org  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  LIKE_PAGE
Text Word Count 202  257  224
Like 14  3  1084

HSLDA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. HSLDA Top 1 ads got 14 likes. HSLDA uses a sentence with the finishing touch title: “HSLDA”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. HSLDA shared 202 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HSLDA should continue to optimize the ad content.

3.HSLDA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-06-15-2020-06-19  2020-06-05-2020-06-09  2020-04-14-2020-05-28
Landing Page Link  https://hslda.org/join?utm_source=facebook.com&utm_medium=cpc&utm_campaign=Social&utm_content=June%20Join%20-%20version%20A  https://hslda.org/join?utm_source=facebook.com&utm_medium=cpc&utm_campaign=Social&utm_content=June%20Join%20-%20version%20A   https://www.facebook.com/hslda/?_sref_=10158104772553419&refid=28&_ft_=adid.6204718384857:qid.6832025310633362749:mf_story_key.3230979961411546759:is_sponsored.1:ei.AI@AQJ-KvqA90MfmFNIu5tzoNqPl4pe29i2tp2cnvlhWO0CFHyhFhW0haX4LSySKpMxzxi9QkxBcMvYPJXeG4ZtJVq0:top_level_post_id.10158104772558419:content_owner_id_new.92279128418:page_id.92279128418:src.22:story_location.5:story_attachment_style.share:view_time.1590704694:filter.h_nor:tds_flgs.3:actrs.92279128418:page_insights.%7B%2292279128418%22:%7B%22page_id%22:92279128418,%22page_id_type%22:%22page%22,%22actor_id%22:92279128418,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1586884541,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10158104772558419%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:92279128418,%22page_id%22:92279128418,%22post_id%22:10158104772558419,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HSLDA are successful.

HSLDA Creative Analysis: 

HSLDA placed a Carousel ad in 2020-06-15-2020-06-19, and got 14 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.HSLDA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  China  N/A
Language  Vietnamese  Vietnamese  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

HSLDA has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.HSLDA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-19  2020-06-05-2020-06-09  2020-04-14-2020-05-28
During  5 days  5 days 45 days 
Like  14  3  1084
Share  3  0  0
Comment  0  1  66

Advertising effectiveness is a direct manifestation of advertising. HSLDA ‘s Top 1 ad received 14 likes, 3 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HSLDA, helping HSLDA to grasp the ad data more clearly.