Top Ads on HSBC

HSBC Background Introduction:

HSBC Sri Lanka - Social Media Terms and Conditions: https://goo.gl/UkP3yi HSBC Social Media Community Guidelines: https://goo.gl/zUnvNg

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

HSBC has been advertising and marketing on Facebook for many years. And HSBC has placed 1446 of ads on the Facebook platform in the last month. In the past few years,HSBC has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for HSBC on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HSBC. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HSBC.

BigSpy

1.HSBC Top 3 Ads Basic Understanding

   top1  top2  top3
Name  HSBC  HSBC  HSBC
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

HSBC Marketing Objectives Analysis: 

HSBC has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HSBC best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.HSBC Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get S$150 Cash Back sign up gift  HSBC Vietnam HSBC 
Ad Copy Text  Earn 5x Reward points shopping online, all from the comfort of your home with HSBC Revolution Credit...  -  Treat your dad this Father’s Day with a special gift. Choose from a range of gifts and enjoy a sa...
Link Description  N/A  N/A  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  www.hsbc.lk
CTA  LEARN_MORE  APPLY_NOW  
Text Word Count 250  190  249
Like 35  139  2

HSBC Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. HSBC Top 1 ads got 35 likes. HSBC uses a sentence with the finishing touch title: “Get S$150 Cash Back sign up gift”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. HSBC shared 250 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HSBC should continue to optimize the ad content.

3.HSBC Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-06-04-2020-06-20  2020-05-07-2020-06-20  2020-06-18-2020-06-20
Landing Page Link  https://www.hsbc.com.sg/credit-cards/products/revolution/?promo=SOC1200261&cid=SGH:AK:S0:CC:01:2001:1200261:Acq_MassCards_SOC_Facebook  https://card.apply.hsbc.com.vn/uu-dai-mo-the-tin-dung-HSBC/vn?cid=HBVN:PH:S1:WM:L3:CC:1:2002:035:PLA-Rocket-FB-CAROU-LAL   https://www.hsbc.lk/shopping/?fbclid=IwAR0danMaoi5JosPCIKxQK98NP7Uhx7P7ovkE4RGQjpM56KjOtcH4Iue3bp8

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HSBC are successful.

HSBC Creative Analysis: 

HSBC placed a Image ad in 2020-06-04-2020-06-20, and got 35 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.HSBC Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  Latvian  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

HSBC has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.HSBC Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-20  2020-05-07-2020-06-20  2020-06-18-2020-06-20
During  17 days  45 days 3 days 
Like  35  139  2
Share  1  36  0
Comment  1  42  0

Advertising effectiveness is a direct manifestation of advertising. HSBC ‘s Top 1 ad received 35 likes, 1 shares, 1 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HSBC, helping HSBC to grasp the ad data more clearly.