Top Ads on HSBC Türkiye

HSBC Türkiye Background Introduction:

HSBC Türkiye resmi Facebook sayfasına hoş geldiniz! Ürünlerimizi, kampanyalarımızı ve yeniliklerimizi sayfamızdan takip edebilirsiniz.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

HSBC Türkiye has been advertising and marketing on Facebook for many years. And HSBC Türkiye has placed 43 of ads on the Facebook platform in the last month. In the past few years,HSBC Türkiye has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for HSBC Türkiye on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HSBC Türkiye. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HSBC Türkiye.

BigSpy

1.HSBC Türkiye Top 3 Ads Basic Understanding

   top1  top2  top3
Name  HSBC Türkiye  HSBC Türkiye  HSBC Türkiye
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

HSBC Türkiye Marketing Objectives Analysis: 

HSBC Türkiye has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HSBC Türkiye best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.HSBC Türkiye Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  HSBC Türkiye  HSBC ile Evden Dijital Bankacılık N/A 
Ad Copy Text  Siz neredeyseniz HSBC Mobil Bankacılık orada. Bankacılık işlemlerinizi dilediğiniz yerden, hı...  HSBC Mobil Bankacılık ile Kredi Kartı İşlemleri. HSBC Mobil Bankacılık ile tüm kart işlemle...  no setting
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  DOWNLOAD  USE_MOBILE_APP
Text Word Count 152  187  0
Like 46  250  0

HSBC Türkiye Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. HSBC Türkiye Top 1 ads got 46 likes. HSBC Türkiye uses a sentence with the finishing touch title: “HSBC Türkiye”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. HSBC Türkiye shared 152 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HSBC Türkiye should continue to optimize the ad content.

3.HSBC Türkiye Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-03-2020-06-06  2020-05-17-2020-05-31  2020-04-22-2020-05-31
Landing Page Link  http://play.google.com/store/apps/details?id=tr.com.hsbc.hsbcturkey  http://play.google.com/store/apps/details?id=tr.com.hsbc.hsbcturkey   https://itunes.apple.com/app/id1339127709

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HSBC Türkiye are successful.

HSBC Türkiye Creative Analysis: 

HSBC Türkiye placed a Image ad in 2020-06-03-2020-06-06, and got 46 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.HSBC Türkiye Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Turkey  Turkey  Turkey
Language  Turkish  Turkish  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

HSBC Türkiye has the best conversion in Turkey, and can advertise more in Turkey in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.HSBC Türkiye Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-06  2020-05-17-2020-05-31  2020-04-22-2020-05-31
During  4 days  15 days 40 days 
Like  46  250  0
Share  1  6  0
Comment  3  16  0

Advertising effectiveness is a direct manifestation of advertising. HSBC Türkiye ‘s Top 1 ad received 46 likes, 1 shares, 3 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HSBC Türkiye, helping HSBC Türkiye to grasp the ad data more clearly.