Top Ads on HSB

HSB Background Introduction:

HSB erbjuder boende, bosparande och förvaltning i hela landet.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

HSB has been advertising and marketing on Facebook for many years. And HSB has placed 494 of ads on the Facebook platform in the last month. In the past few years,HSB has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for HSB on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HSB. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HSB.

BigSpy

1.HSB Top 3 Ads Basic Understanding

   top1  top2  top3
Name  HSB  HSB  HSB
Page Categories  Brokerage Firm  Brokerage Firm  Brokerage Firm
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

HSB Marketing Objectives Analysis: 

HSB has been operating in Brokerage Firm for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HSB best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.HSB Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  HSB - Gratis Unduh & Buka Akun - Komisi $ 0  Dengan komisi serendah $0Free Download! HSB - Gratis Unduh & Buka Akun 
Ad Copy Text  "Trading Forex, Emas, Oil atau indeks saham di HSB Investasi berkesempatan menang hadiah setiap ming...  "Apa yang Anda lakukan di rumah saat pandemi? Ayo unduh Aplikasi HSB Investasi! Dengan dana virtual ...  Millenail Juga Bisa Dapat Penghasilan Tambahan dari Trading!???? Buat para millenial, mulailah bertr...
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  play.google.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 463  338  351
Like 339  16180  13

HSB Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. HSB Top 1 ads got 339 likes. HSB uses a sentence with the finishing touch title: “HSB - Gratis Unduh & Buka Akun - Komisi $ 0”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. HSB shared 463 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HSB should continue to optimize the ad content.

3.HSB Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Video
Ad Time   2020-06-02-2020-06-19  2020-05-10-2020-06-18  2020-06-16-2020-06-18
Landing Page Link  http://itunes.apple.com/app/id1403262751  http://play.google.com/store/apps/details?id=com.ixdigit.hanson   http://itunes.apple.com/app/id1403262751

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HSB are successful.

HSB Creative Analysis: 

HSB placed a Video ad in 2020-06-02-2020-06-19, and got 339 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.HSB Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Indonesia  Indonesia,Singapore  Indonesia
Language  Indonesian  Indonesian  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

HSB has the best conversion in Indonesia, and can advertise more in Indonesia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.HSB Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-19  2020-05-10-2020-06-18  2020-06-16-2020-06-18
During  18 days  40 days 3 days 
Like  339  16180  13
Share  3  60  0
Comment  3  597  2

Advertising effectiveness is a direct manifestation of advertising. HSB ‘s Top 1 ad received 339 likes, 3 shares, 3 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HSB, helping HSB to grasp the ad data more clearly.