Top Ads on HRS

HRS Background Introduction:

HRS ist der ideale Begleiter für deine Geschäftsreise und zählt in Europa zu den Top drei Hotelportalen. Du stehst als Reisender bei HRS im Mittelpunkt!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

HRS has been advertising and marketing on Facebook for many years. And HRS has placed 211 of ads on the Facebook platform in the last month. In the past few years,HRS has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for HRS on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HRS. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HRS.

BigSpy

1.HRS Top 3 Ads Basic Understanding

   top1  top2  top3
Name  HRS  HRS  HRS
Page Categories  Footwear Store  Footwear Store  Personal Blog
Marketing Objectives Other  Other  Other
ECommerce Softwares  prestashop  prestashop  N/A

HRS Marketing Objectives Analysis: 

HRS has been operating in Footwear Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HRS best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.HRS Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A Seu amor merece 
Ad Copy Text  no setting  no setting  Presentes pro seu amor com até 70% OFF!
Link Description  N/A  N/A  N/A
Website Link  24hrs.es  24hrs.es  rebrand.ly
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 0  0  40
Like 0  0  17

HRS Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. HRS Top 1 ads got 0 likes. HRS uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. HRS shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HRS should continue to optimize the ad content.

3.HRS Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-06-18-2020-06-19  2020-06-18-2020-06-19  2020-06-18-2020-06-18
Landing Page Link  https://24hrs.es/es/mocasines-primavera-verano-online-para-mujer/mocasin-1340.html?utm_source=FACEBOOKADS&utm_medium=DISPLAY&utm_campaign=CAMBIAZAPATOCASA  https://24hrs.es/es/?utm_source=FACEBOOKADS&utm_medium=CPC&utm_campaign=DPA30   https://www13.corra-oferta-24hrs.com/SCeEJaouzxJig/806/proFiTiAwuey/134514103/smartphone-samsung-galaxy-a50-128gb-dual-chip-android-9.0-tela-6-4-octa-core-4g-camera-tripla-25mp-5mp-8mp-branco?fbclid=IwAR32-VjFcHclWPaopycntLAvY5ApDkinWM2PHUwEigcYbD36X5zV0PPeKXw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HRS are successful.

HRS Creative Analysis: 

HRS placed a Carousel ad in 2020-06-18-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.HRS Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Spain  Spain  N/A
Language  French  English  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

HRS has the best conversion in Spain, and can advertise more in Spain in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.HRS Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-19  2020-06-18-2020-06-19  2020-06-18-2020-06-18
During  2 days  2 days 1 days 
Like  0  0  17
Share  0  0  2
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. HRS ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HRS, helping HRS to grasp the ad data more clearly.