Top Ads on HP Canada

HP Canada Background Introduction:

Engineering experiences that amaze. We create technology with a purpose: to make life better for everyone, everywhere. Keep Reinventing.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

HP Canada has been advertising and marketing on Facebook for many years. And HP Canada has placed 84 of ads on the Facebook platform in the last month. In the past few years,HP Canada has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for HP Canada on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HP Canada. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HP Canada.

BigSpy

1.HP Canada Top 3 Ads Basic Understanding

   top1  top2  top3
Name  HP Canada  HP Canada  HP Canada
Page Categories  Computers (Brand)  Computers (Brand)  Computers (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

HP Canada Marketing Objectives Analysis: 

HP Canada has been operating in Computers (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HP Canada best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.HP Canada Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  HP work from home bundle  Save Big until Apr 9 Save Big until Apr 9 
Ad Copy Text  Check out the HP bundles while stocks last!  -  -
Link Description  OfficeJet Pro 8035  HP OfficeJet Pro 9000 Series  HP OfficeJet Pro 9000 Series
Website Link  store.hp.com  www.amazon.ca  www.amazon.ca
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 43  110  110
Like 61  307  32

HP Canada Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. HP Canada Top 1 ads got 61 likes. HP Canada uses a sentence with the finishing touch title: “HP work from home bundle”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. HP Canada shared 43 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HP Canada should continue to optimize the ad content.

3.HP Canada Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-21-2020-05-30  2020-03-19-2020-05-22  2020-03-25-2020-04-08
Landing Page Link  https://store.hp.com/CanadaStore/Merch/Product.aspx?id=3UC66A&opt=A2L&sel=PRN&p=work-from-home-solutions&lang=en-CA&jumpid=sc_9purm2517n  https://www.amazon.ca/HP-OfficeJet-Productivity-1MR66A-A2L/dp/B07PPJBMXM/ref=redir_mobile_desktop?ie=UTF8&aaxitk=faYTEIayngCW7.m4yMNTlw&hsa_cr_id=2520967210401&ref_=sb_s_sparkle   https://www.amazon.ca/HP-OfficeJet-Productivity-1MR66A-A2L/dp/B07PPJBMXM/ref=redir_mobile_desktop?ie=UTF8&aaxitk=faYTEIayngCW7.m4yMNTlw&hsa_cr_id=2520967210401&ref_=sb_s_sparkle

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HP Canada are successful.

HP Canada Creative Analysis: 

HP Canada placed a Image ad in 2020-04-21-2020-05-30, and got 61 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.HP Canada Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Canada  Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

HP Canada has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.HP Canada Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-21-2020-05-30  2020-03-19-2020-05-22  2020-03-25-2020-04-08
During  40 days  65 days 15 days 
Like  61  307  32
Share  7  24  2
Comment  9  31  4

Advertising effectiveness is a direct manifestation of advertising. HP Canada ‘s Top 1 ad received 61 likes, 7 shares, 9 comments in just 40 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HP Canada, helping HP Canada to grasp the ad data more clearly.