Top Ads on HP Singapore

HP Singapore Background Introduction:

Engineering experiences that amaze. We create technology with a purpose: to make life better for everyone, everywhere. Keep Reinventing.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

HP Singapore has been advertising and marketing on Facebook for many years. And HP Singapore has placed 64 of ads on the Facebook platform in the last month. In the past few years,HP Singapore has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for HP Singapore on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HP Singapore. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HP Singapore.

BigSpy

1.HP Singapore Top 3 Ads Basic Understanding

   top1  top2  top3
Name  HP Singapore  HP Singapore  HP Singapore
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

HP Singapore Marketing Objectives Analysis: 

HP Singapore has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HP Singapore best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.HP Singapore Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  SHOP NOW  Work from home effectively HP Singapore 
Ad Copy Text  Don’t miss out on great savings up to 30% + additional $20 OFF!  So close, yet so far. While working remotely, be sure to make every video call with your colleagues ...  Fits in stylishly from every angle. The Spectre x360 13 makes every work-from-home setup look that m...
Link Description  HP Official Store. Free Delivery.  N/A  Fits in stylishly from every angle. The Spectre x360 13 makes every work-from-home setup look that much more chic! Get yours now: https://bit.ly/2SByg7d
Website Link  shopee.sg  www.facebook.com  www.facebook.com
CTA  SHOP_NOW    
Text Word Count 66  219  154
Like 95  21  60

HP Singapore Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. HP Singapore Top 1 ads got 95 likes. HP Singapore uses a sentence with the finishing touch title: “SHOP NOW”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. HP Singapore shared 66 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HP Singapore should continue to optimize the ad content.

3.HP Singapore Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-03-2020-06-15  2020-05-17-2020-06-07  2020-05-13-2020-06-05
Landing Page Link  https://shopee.sg/hpofficialshop?smtt=0.0.9&utm_source=facebook&utm_medium=seller&utm_campaign=s70656906_SS_SG_OTHR_SG_Q3_FY20_HPCOM_HP+Store_HP+Store_HHO_OMG_Regional_FB-IG_Home+and+Home+Office_OLSSGShopee_GSS_OLS098_&utm_content=OLSSGShopee_GSS_Traffic_LinkAd  https://www.facebook.com/345956643907/posts/10158256165538908/   https://www.facebook.com/HPsingapore/?refid=7&_ft_=adid.23844987831730392:qid.6834982403248943426:mf_story_key.-2225684466205486096:is_sponsored.1:ei.AI@AQLyQb70c8zfeluSRAOBVsenSfrSVzGHiF-xqGV-9KAp8ZRPZcfH9eSr8KPp-CqzgJL2pyAgPiXGTJ6MzrcNK8B0:top_level_post_id.10158256152133908:content_owner_id_new.345956643907:page_id.345956643907:src.22:photo_id.10158256151453908:story_location.5:story_attachment_style.photo:view_time.1591393352:filter.h_nor:tds_flgs.3:actrs.345956643907:page_insights.%7B%22345956643907%22:%7B%22page_id%22:345956643907,%22page_id_type%22:%22page%22,%22actor_id%22:345956643907,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1590750546,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10158256152133908%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:345956643907,%22page_id%22:345956643907,%22post_id%22:10158256152133908,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HP Singapore are successful.

HP Singapore Creative Analysis: 

HP Singapore placed a Image ad in 2020-06-03-2020-06-15, and got 95 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.HP Singapore Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Singapore  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

HP Singapore has the best conversion in Singapore, and can advertise more in Singapore in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.HP Singapore Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-15  2020-05-17-2020-06-07  2020-05-13-2020-06-05
During  13 days  22 days 24 days 
Like  95  21  60
Share  5  3  2
Comment  6  1  3

Advertising effectiveness is a direct manifestation of advertising. HP Singapore ‘s Top 1 ad received 95 likes, 5 shares, 6 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HP Singapore, helping HP Singapore to grasp the ad data more clearly.