Top Ads on HP Philippines

HP Philippines Background Introduction:

HP is a technology company that operates in more than 170 countries around the world. We explore how technology and services can help people and companies address their problems and challenges, and realize their possibilities, aspirations and dreams.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

HP Philippines has been advertising and marketing on Facebook for many years. And HP Philippines has placed 154 of ads on the Facebook platform in the last month. In the past few years,HP Philippines has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for HP Philippines on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HP Philippines. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HP Philippines.

BigSpy

1.HP Philippines Top 3 Ads Basic Understanding

   top1  top2  top3
Name  HP Philippines  HP Philippines  HP Philippines
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

HP Philippines Marketing Objectives Analysis: 

HP Philippines has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HP Philippines best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.HP Philippines Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  HP Learn from Home Essentials  HP Philippines HP Learn from Home Essentials 
Ad Copy Text  HP Believes that learning never stops, whenever and wherever you are. Experience HP Pavilion x360 to...  With the HP Smart Tank and HP DeskJet Ink Advantage printers, you can now have voucher discounts and...  HP Believes that learning never stops, whenever and wherever you are. Experience HP Pavilion x360 to...
Link Description  Check out this shop on Shopee! Download the app now: http://goo.gl/qmhhw3  With the HP Smart Tank and HP DeskJet Ink Advantage printers, you can now have voucher discounts and free delivery upon purchase! Confidently stay at home and get your Work From Home and Learn From Home printing essentials from Lazada: https://bit.ly/HPLazadaDiscounts and Shopee: https://bit.ly/HPShopeeDiscounts Per DTI Fair Trade Permit No. FTEB 06420 series of 2020.  Check out this shop on Shopee! Download the app now: http://goo.gl/qmhhw3
Website Link  bit.ly  bit.ly  bit.ly
CTA  SHOP_NOW    SHOP_NOW
Text Word Count 355  373  355
Like 76  866  65

HP Philippines Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. HP Philippines Top 1 ads got 76 likes. HP Philippines uses a sentence with the finishing touch title: “HP Learn from Home Essentials”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. HP Philippines shared 355 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HP Philippines should continue to optimize the ad content.

3.HP Philippines Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-10-2020-06-20  2020-06-02-2020-06-18  2020-06-04-2020-06-18
Landing Page Link  https://shopee.ph/hpofficialstore_ph?utm_campaign=s67422291_ss_ph_fb00_hplearnfromhomefb&utm_content=hplearnfromhomefb&utm_medium=seller&utm_source=facebook  https://shopee.ph/shop/67422291/search?page=0&shopCollection=15317859   https://shopee.ph/hpofficialstore_ph?utm_campaign=s67422291_ss_ph_fb00_hplearnfromhomefb&utm_content=hplearnfromhomefb&utm_medium=seller&utm_source=facebook

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HP Philippines are successful.

HP Philippines Creative Analysis: 

HP Philippines placed a Image ad in 2020-06-10-2020-06-20, and got 76 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.HP Philippines Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Philippines  Philippines
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

HP Philippines has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.HP Philippines Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-20  2020-06-02-2020-06-18  2020-06-04-2020-06-18
During  11 days  17 days 15 days 
Like  76  866  65
Share  13  43  12
Comment  9  164  8

Advertising effectiveness is a direct manifestation of advertising. HP Philippines ‘s Top 1 ad received 76 likes, 13 shares, 9 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HP Philippines, helping HP Philippines to grasp the ad data more clearly.