Top Ads on HP Japan

HP Japan Background Introduction:

日本HPの公式Facebookページです。製品やテクノロジーに関する最新の情報を中心に、価値ある情報をご紹介してまいります。

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

HP Japan has been advertising and marketing on Facebook for many years. And HP Japan has placed 68 of ads on the Facebook platform in the last month. In the past few years,HP Japan has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for HP Japan on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HP Japan. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HP Japan.

BigSpy

1.HP Japan Top 3 Ads Basic Understanding

   top1  top2  top3
Name  HP Japan  HP Japan  HP Japan
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

HP Japan Marketing Objectives Analysis: 

HP Japan has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HP Japan best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.HP Japan Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  在宅勤務時の理想のPC環境を見つけるコツ。  家中どこでも、快適ノートPC コンパクトで賢い。HPプリンターTango 
Ad Copy Text  -  360度開閉でPCにもタブレットにも。使い方自由自在! HP Spectre x360 13 インテ...  -
Link Description         
Website Link  www.techdevicetv.com  jp.ext.hp.com  jp.ext.hp.com
CTA  LEARN_MORE  LEARN_MORE  SHOP_NOW
Text Word Count 249  150  166
Like 142  217  845

HP Japan Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. HP Japan Top 1 ads got 142 likes. HP Japan uses a sentence with the finishing touch title: “在宅勤務時の理想のPC環境を見つけるコツ。”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. HP Japan shared 249 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HP Japan should continue to optimize the ad content.

3.HP Japan Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-10-2020-06-20  2020-06-17-2020-06-19  2020-03-02-2020-06-18
Landing Page Link  https://www.techdevicetv.com/casestudy/telework_wfh/?jumpid=comm_cn_al_dy_brand_fbig_liad_tg_xxx_wfh&fbclid=IwAR3zmWzw4GTVKDTWoEjbmWyFsUnQpJretd9Z_tCEHlRGCVCRdMeSlBgF5JA  https://jp.ext.hp.com/notebooks/personal/spectre_x360_13_aw0000/?jumpid=cons_cn_al_dy_brand_fbig_liad_af_xxx_rainer_ccf_jma_360   https://jp.ext.hp.com/m/printers/personal/inkjet/tango/?jumpid=st_cn_s_dy_IG_kt_Cchan_CsCchanTq1&fbclid=IwAR1snC5IPpw3xRU-pvHWcFXnP5629_m7BOahra1bdSG5JX74qxC7ZWAlcS0

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HP Japan are successful.

HP Japan Creative Analysis: 

HP Japan placed a Image ad in 2020-06-10-2020-06-20, and got 142 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.HP Japan Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Vietnam  N/A
Language  N/A  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

HP Japan has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.HP Japan Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-20  2020-06-17-2020-06-19  2020-03-02-2020-06-18
During  11 days  3 days 109 days 
Like  142  217  845
Share  2  1  133
Comment  2  4  18

Advertising effectiveness is a direct manifestation of advertising. HP Japan ‘s Top 1 ad received 142 likes, 2 shares, 2 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HP Japan, helping HP Japan to grasp the ad data more clearly.