Top Ads on HP Colombia

HP Colombia Background Introduction:

Experiencias de ingeniería asombrosas. Creamos tecnología con un propósito: mejorar la vida de cualquier persona, en cualquier lugar. Seguimos Reinventando

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

HP Colombia has been advertising and marketing on Facebook for many years. And HP Colombia has placed 93 of ads on the Facebook platform in the last month. In the past few years,HP Colombia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for HP Colombia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HP Colombia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HP Colombia.

BigSpy

1.HP Colombia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  HP Colombia  HP Colombia  HP Colombia
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

HP Colombia Marketing Objectives Analysis: 

HP Colombia has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HP Colombia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.HP Colombia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  HP Colombia  Z BOOK Z BOOK 
Ad Copy Text  ¡Hoy tenemos grandes ofertas para ti! Desliza y compra la mejor tecnología y mejora tu productivid...  Conoce el equipo perfecto para creativos y diseñadores. La Zbook de HP es perfecta para darle vida ...  Conoce el equipo perfecto para creativos y diseñadores. La Zbook de HP es perfecta para darle vida ...
Link Description  N/A  N/A  HP conoce a los profesionales creativos. Las laptops y las computadoras de escritorio Z de HP están diseñados para satisfacer tus necesidades gracias a su software certificado y sus gráficos de alto rendimiento.
Website Link  www.panamericana.com.co  store.hp.com  store.hp.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 176  178  178
Like 21  210  1178

HP Colombia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. HP Colombia Top 1 ads got 21 likes. HP Colombia uses a sentence with the finishing touch title: “HP Colombia”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. HP Colombia shared 176 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HP Colombia should continue to optimize the ad content.

3.HP Colombia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-06-19-2020-06-20  2020-04-27-2020-05-31  2020-04-27-2020-05-25
Landing Page Link  https://www.panamericana.com.co/portatil-hp-13-an1010la-i5-13-3-plata-598038/p?utm_source=social&utm_medium=facebook_carrusel&utm_campaign=hp_062020_mkt_computing_pavilion_ms_jma_core&utm_content=panamericana_hp  https://store.hp.com/co-es/z-de-hp?jumpid=sc_1dvwkbu9h3   https://store.hp.com/co-es/z-de-hp?jumpid=sc_1dvwkbu9h3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HP Colombia are successful.

HP Colombia Creative Analysis: 

HP Colombia placed a Carousel ad in 2020-06-19-2020-06-20, and got 21 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.HP Colombia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Colombia  Colombia  Colombia
Language  Spanish  German  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

HP Colombia has the best conversion in Colombia, and can advertise more in Colombia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.HP Colombia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-19-2020-06-20  2020-04-27-2020-05-31  2020-04-27-2020-05-25
During  2 days  35 days 29 days 
Like  21  210  1178
Share  1  12  144
Comment  0  14  107

Advertising effectiveness is a direct manifestation of advertising. HP Colombia ‘s Top 1 ad received 21 likes, 1 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HP Colombia, helping HP Colombia to grasp the ad data more clearly.