Top Ads on HP Chile

HP Chile Background Introduction:

Experiencias de ingeniería asombrosas. Creamos tecnología con un propósito: mejorar la vida de cualquier persona, en cualquier lugar. Seguimos Reinventando

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

HP Chile has been advertising and marketing on Facebook for many years. And HP Chile has placed 64 of ads on the Facebook platform in the last month. In the past few years,HP Chile has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for HP Chile on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HP Chile. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HP Chile.

BigSpy

1.HP Chile Top 3 Ads Basic Understanding

   top1  top2  top3
Name  HP Chile  HP Chile  HP Chile
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

HP Chile Marketing Objectives Analysis: 

HP Chile has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HP Chile best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.HP Chile Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  HP Pavilion Gaming  Ingresa a paris.cl y conoce las Nuevas Notebooks HP que tenemos HP Pavilion Gaming 
Ad Copy Text  ¿Fanático de los video juegos? Por la compra de un Notebook HP Pavilion Gaming en www.falabella.co...  HP Pavilion con procesador Intel Core y tecnología SSD con batería de larga duración para trabaja...  ¿Fanático de los video juegos? Por la compra de un Notebook HP Pavilion Gaming en www.falabella.co...
Link Description  N/A  N/A  Compra en Falabella.com a un solo click: Encuentra lo último en Electro y Tecnología, Moda, Zapatos, Dormitorio, Muebles, Deportes, Niños, Belleza, Accesorios y mucho más.
Website Link  www.falabella.com  www.pcfactory.cl  www.falabella.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 264  124  264
Like 29  15  91

HP Chile Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. HP Chile Top 1 ads got 29 likes. HP Chile uses a sentence with the finishing touch title: “HP Pavilion Gaming”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. HP Chile shared 264 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HP Chile should continue to optimize the ad content.

3.HP Chile Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-06-16-2020-06-20  2020-06-19-2020-06-20  2020-06-16-2020-06-20
Landing Page Link  https://www.falabella.com/falabella-cl/category/cat70057/Notebooks?f.product.attribute.Tipo=Gamers&f.product.brandName=hp&utm_source=social&utm_medium=instagram_carrusel&utm_campaign=hp_062020_mkt_computing_pavilion_ms_jma&utm_content=falabella_hp&fbclid=IwAR3RarLe7GpN3v_eV-robctICWB_QaobgNOpWE1bIx7baouN5KTdd8j-zOQ  https://www.pcfactory.cl/buscar?productos=34796,34784&utm_source=social&utm_medium=facebook_carrusel&utm_campaign=hp_062020_retail_computing_pavilion_ms_jma_core&utm_content=pcfactory_hp&fbclid=IwAR14jHNo113feH3zZ3v9FEWNjzuSWUUqOLHx5UubhCed6wx7mD351d0du9k   https://www.falabella.com/falabella-cl/category/cat70057/Notebooks?f.product.attribute.Tipo=Gamers&f.product.brandName=hp&utm_source=social&utm_medium=facebook_linkad&utm_campaign=hp_062020_mkt_computing_pavilion_ms_jma&utm_content=falabella_hp

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HP Chile are successful.

HP Chile Creative Analysis: 

HP Chile placed a Carousel ad in 2020-06-16-2020-06-20, and got 29 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.HP Chile Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Chile  N/A  Chile
Language  English  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

HP Chile has the best conversion in Chile, and can advertise more in Chile in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.HP Chile Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-20  2020-06-19-2020-06-20  2020-06-16-2020-06-20
During  5 days  2 days 5 days 
Like  29  15  91
Share  1  0  8
Comment  2  0  29

Advertising effectiveness is a direct manifestation of advertising. HP Chile ‘s Top 1 ad received 29 likes, 1 shares, 2 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HP Chile, helping HP Chile to grasp the ad data more clearly.