Top Ads on HORIZON: the EU Research & Innovation magazine

HORIZON: the EU Research & Innovation magazine Background Introduction:

HORIZON is the EU Research & Innovation magazine: http://horizon-magazine.eu/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

HORIZON: the EU Research & Innovation magazine has been advertising and marketing on Facebook for many years. And HORIZON: the EU Research & Innovation magazine has placed 73 of ads on the Facebook platform in the last month. In the past few years,HORIZON: the EU Research & Innovation magazine has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for HORIZON: the EU Research & Innovation magazine on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HORIZON: the EU Research & Innovation magazine. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HORIZON: the EU Research & Innovation magazine.

BigSpy

1.HORIZON: the EU Research & Innovation magazine Top 3 Ads Basic Understanding

   top1  top2  top3
Name  HORIZON: the EU Research & Innovation magazine  HORIZON: the EU Research & Innovation magazine  HORIZON: the EU Research & Innovation magazine
Page Categories  Magazine  Magazine  Magazine
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

HORIZON: the EU Research & Innovation magazine Marketing Objectives Analysis: 

HORIZON: the EU Research & Innovation magazine has been operating in Magazine for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HORIZON: the EU Research & Innovation magazine best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.HORIZON: the EU Research & Innovation magazine Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Why does coronavirus make people lose their sense of smell?  Q&A: How physics could explain why people respond differently to coronavirus infection By recreating phobias and panic attacks, neuroscientists aim to improve anxiety therapies 
Ad Copy Text  What does coronavirus do to people’s sense of smell?  Some people have immune memory cells that are responding to Covid-19, indicating that they may have ...  With anxiety disorders the most common mental disorder across EU countries, we look at new research ...
Link Description  To begin with, it was just anecdotal reports. Ear, nose and throat specialists from around the world were sharing their experiences on online message boards – they were all seeing a spike in patients experiencing anosmia, a loss of smell.  Some people’s immune systems contain pre-existing protection against coronavirus, indicating that they have encountered a similar infection to Covid-19 before, according to Dr Aleksandra Walczak, a physicist at École Normale Supérieure in Paris, France.  Tracking the brain’s reaction to virtual-reality-simulated threats such as falling rocks and an under-researched fear reduction strategy may provide better ways of treating anxiety disorders and preventing relapses.
Website Link  horizon-magazine.eu  horizon-magazine.eu  horizon-magazine.eu
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 54  173  169
Like 105  337  326

HORIZON: the EU Research & Innovation magazine Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. HORIZON: the EU Research & Innovation magazine Top 1 ads got 105 likes. HORIZON: the EU Research & Innovation magazine uses a sentence with the finishing touch title: “Why does coronavirus make people lose their sense of smell?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. HORIZON: the EU Research & Innovation magazine shared 54 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HORIZON: the EU Research & Innovation magazine should continue to optimize the ad content.

3.HORIZON: the EU Research & Innovation magazine Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-17-2020-06-18  2020-06-15-2020-06-18  2020-06-14-2020-06-16
Landing Page Link  https://horizon-magazine.eu/article/why-does-coronavirus-make-people-lose-their-sense-smell.html  https://horizon-magazine.eu/article/qa-how-physics-could-explain-why-people-respond-differently-coronavirus-infection.html   https://horizon-magazine.eu/article/recreating-phobias-and-panic-attacks-neuroscientists-aim-improve-anxiety-therapies.html

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HORIZON: the EU Research & Innovation magazine are successful.

HORIZON: the EU Research & Innovation magazine Creative Analysis: 

HORIZON: the EU Research & Innovation magazine placed a Image ad in 2020-06-17-2020-06-18, and got 105 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.HORIZON: the EU Research & Innovation magazine Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Macedonia  Bosnia Hercegovina  Tunisia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

HORIZON: the EU Research & Innovation magazine has the best conversion in Macedonia, and can advertise more in Macedonia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.HORIZON: the EU Research & Innovation magazine Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-18  2020-06-15-2020-06-18  2020-06-14-2020-06-16
During  2 days  4 days 3 days 
Like  105  337  326
Share  14  86  32
Comment  4  8  8

Advertising effectiveness is a direct manifestation of advertising. HORIZON: the EU Research & Innovation magazine ‘s Top 1 ad received 105 likes, 14 shares, 4 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HORIZON: the EU Research & Innovation magazine, helping HORIZON: the EU Research & Innovation magazine to grasp the ad data more clearly.