Top Ads on HKUST MBA
HKUST MBA Background Introduction:
Located in Hong Kong, HKUST MBA has been ranked among the world's Top 15 MBAs by Financial Times 6 of the past 7 years.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
HKUST MBA has been advertising and marketing on Facebook for many years. And HKUST MBA has placed 36 of ads on the Facebook platform in the last month. In the past few years,HKUST MBA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for HKUST MBA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HKUST MBA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HKUST MBA.
1.HKUST MBA Top 3 Ads Basic Understanding
|Name||HKUST MBA||HKUST MBA||HKUST MBA|
|Page Categories||Community College||Community College||Community College|
HKUST MBA Marketing Objectives Analysis:
HKUST MBA has been operating in Community College for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HKUST MBA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.HKUST MBA Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Global Top 20 MBA by Financial Times | Asia – Where the Global Economy is||Global Top 20 MBA by Financial Times | MBA internship opportunities in MNCs||HKUST MBA Sample Class | Global Top 20 MBA by Financial Times|
|Ad Copy Text||"I wanted to make a direct scaled impact by helping companies execute their social responsibilities....||“The Current Circumstances As a Real-life Exercise In Crisis Management” Malvern Wong, HKUST MB...||Can recent technological advancements such as the rise of commercial satellite-based macro estimates...|
|Link Description||Read Stephanie’s story now.||Read Malvern’s story now.||Reserve your spot now.|
|Text Word Count||544||543||522|
HKUST MBA Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. HKUST MBA Top 1 ads got 1 likes. HKUST MBA uses a sentence with the finishing touch title: “Global Top 20 MBA by Financial Times | Asia – Where the Global Economy is”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. HKUST MBA shared 544 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HKUST MBA should continue to optimize the ad content.
3.HKUST MBA Top 3 Ads Creative Selection
|Landing Page Link||http://mba.ust.hk/files/Landing_20/Project%20Phoenix/StephanieChow.html?fbcsid=FBCSDT8045&fbclid=IwAR1ZAscY4rt3XUi6LAm-s_PzPZsqBCFm8LWRy29jmBr3dVlPpo9hh5DYNUQ||http://mba.ust.hk/files/Landing_20/Project%20Phoenix/MalvernWong.html?fbcsid=FBCSDT0001&fbclid=IwAR3h4dGkEAK2oPNQznIkL1xf7hfVDVOxNHBG94qfn4fX_6ZHl2suJn3mAAk||https://mbainfo.ust.hk/acton/form/10309/02b9:d-0007/1/-/-/-/-/index.htm?fbcsid=FBCSDZ0003&fbclid=IwAR1PE6xVairybhoauCm5na0AFFJtYRc1y1Ouz8IxFALHjcTbaHCRSm-FR08|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HKUST MBA are successful.
HKUST MBA Creative Analysis:
HKUST MBA placed a Image ad in 2020-05-15-2020-05-16, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.HKUST MBA Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
HKUST MBA has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.HKUST MBA Top 3 Ads Performance Display
|During||2 days||23 days||4 days|
Advertising effectiveness is a direct manifestation of advertising. HKUST MBA ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 2 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HKUST MBA, helping HKUST MBA to grasp the ad data more clearly.