Top Ads on HKTVmall

HKTVmall Background Introduction:

慳錢‧慳力‧慳時間 HKTVmall 售賣超過200,000件本地及全球的貨品,包括超級市場、藥妝護理、時尚服飾、家居生活 (包括寵物用品、母嬰產品、家庭電器等),以及全城優惠 (包括餐飲及服務)。

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

HKTVmall has been advertising and marketing on Facebook for many years. And HKTVmall has placed 132 of ads on the Facebook platform in the last month. In the past few years,HKTVmall has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for HKTVmall on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HKTVmall. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HKTVmall.

BigSpy

1.HKTVmall Top 3 Ads Basic Understanding

   top1  top2  top3
Name  HKTVmall  HKTVmall  HKTVmall
Page Categories  Food & Beverage Company  Health/Beauty  Shopping & Retail
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

HKTVmall Marketing Objectives Analysis: 

HKTVmall has been operating in Food & Beverage Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HKTVmall best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.HKTVmall Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  90獎賞分 換$299迷你焗爐優惠  立即上HKTVmall 購買速癒素! 報名出席免費簡介會,了解更多 
Ad Copy Text  -  -  開網店,尋找新商機! 錯過這個機會,你或許會比其他人落後,失去你的潛...
Link Description  N/A  特有三大免疫營養 提升癌症病人抵抗力  日期:2020年1月7日 (星期二)
Website Link  www.hktvmall.com  bit.ly  us02web.zoom.us
CTA  SHOP_NOW  SHOP_NOW  SIGN_UP
Text Word Count 661  853  955
Like 48  31  1

HKTVmall Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. HKTVmall Top 1 ads got 48 likes. HKTVmall uses a sentence with the finishing touch title: “90獎賞分 換$299迷你焗爐優惠”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. HKTVmall shared 661 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HKTVmall should continue to optimize the ad content.

3.HKTVmall Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Carousel
Ad Time   2020-06-15-2020-06-20  2020-05-24-2020-06-07  2020-06-02-2020-06-04
Landing Page Link  https://www.hktvmall.com/hktv/zh/main/WATSON%E2%80%99S-WATER/s/H5923001  https://www.hktvmall.com/hktv/zh/search_a?keyword=%E9%9B%80%E5%B7%A2+-+%E9%80%9F%E7%99%92%E7%B4%A0&bannerCategory=AA13300000000   https://us02web.zoom.us/webinar/register/3415911505928/WN_lesFNKVwQSeVNlE4JU9_KA?utm_source=facebook_ad&utm_medium=aog&utm_campaign=20200611_AOG_traffic_webinar_ecomminterest_carousel&fbclid=IwAR1PQZPDjF-2k9qMYz5NdflskzxEeDgzf7L30kVAR5Vk_fOcO1T7vPvsod0

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HKTVmall are successful.

HKTVmall Creative Analysis: 

HKTVmall placed a Carousel ad in 2020-06-15-2020-06-20, and got 48 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.HKTVmall Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  China  Japan  N/A
Language  Chinese (Traditional)  Chinese (Simplified)  Chinese (Simplified)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

HKTVmall has the best conversion in China, and can advertise more in China in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.HKTVmall Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-20  2020-05-24-2020-06-07  2020-06-02-2020-06-04
During  6 days  15 days 3 days 
Like  48  31  1
Share  2  4  1
Comment  3  0  0

Advertising effectiveness is a direct manifestation of advertising. HKTVmall ‘s Top 1 ad received 48 likes, 2 shares, 3 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HKTVmall, helping HKTVmall to grasp the ad data more clearly.