Top Ads on HBR Ascend

HBR Ascend Background Introduction:

HBR Ascend is a digital resource offering curated and contextualized content around topics related to managing oneself, and working in teams.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

HBR Ascend has been advertising and marketing on Facebook for many years. And HBR Ascend has placed 141 of ads on the Facebook platform in the last month. In the past few years,HBR Ascend has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for HBR Ascend on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HBR Ascend. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HBR Ascend.

BigSpy

1.HBR Ascend Top 3 Ads Basic Understanding

   top1  top2  top3
Name  HBR Ascend  HBR Ascend  HBR Ascend
Page Categories  Publisher  Product/Service  Publisher
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

HBR Ascend Marketing Objectives Analysis: 

HBR Ascend has been operating in Publisher for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HBR Ascend best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.HBR Ascend Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  7 Skills Robots Don't Have  The Underlying Psychology of Office Politics A Guide to Leading Virtual Meetings 
Ad Copy Text  Afraid your job can be done by a robot? Here are 7 skills that robots can't have. #WorkHappy  There will always be some amount of politics at work that will wear you out. #WorkHappy  5 best practices to run better virtual meetings. #WorkHappy
Link Description  Worried about the future of work or what jobs will robots take over in the future? Robots may be taking over a number of redundant tasks right now, but they aren\'t here to completely displace us. Here are seven skills that you should work on as these cannot be replaced by artificial intelligence.  How do you understand what draws people to office politics? Understanding the psychology of office politics can help managers motivate their teams to beat competitors rather than each other. Read on to learn how.  Without the benefit of having everyone in the same room, virtual meetings can be challenging. What can you, as a manager, do to run better virtual meetings? Read this article to know the best practices of leading great virtual meetings.
Website Link  hbrascend.org  hbrascend.org  hbrascend.org
CTA      
Text Word Count 92  87  59
Like 6  620  95

HBR Ascend Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. HBR Ascend Top 1 ads got 6 likes. HBR Ascend uses a sentence with the finishing touch title: “7 Skills Robots Don't Have”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. HBR Ascend shared 92 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HBR Ascend should continue to optimize the ad content.

3.HBR Ascend Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-17-2020-06-18  2020-05-17-2020-06-17  2020-06-13-2020-06-14
Landing Page Link  https://hbrascend.org/topics/7-skills-robots-dont-have/?utm_source=HBR_Facebook&utm_medium=social&utm_campaign=HBR_post&fbclid=IwAR29tpBaUSkg0kA4uDndhXNnEdMGj2o3UTnaH7nIH3f65S6T3Yn66WOvQFc  https://hbrascend.org/topics/the-underlying-psychology-of-office-politics/?utm_source=Facebook&utm_medium=FbAds&utm_campaign=FB_CTW¬ification=123&fbclid=IwAR0RmohBHWrDaF782POdG4zDY0CJl4fM3gOWT1TsjLd8z8Bdy-9tw_nS4wk   https://hbrascend.org/topics/a-guide-to-leading-virtual-meetings/?utm_source=HBR_Facebook&utm_medium=social&utm_campaign=HBR_post&fbclid=IwAR3OBt043m3gxwog1THl9niW7O1jF2JTAR2ciN_wE1a0h1os04KDAB4UpVs

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HBR Ascend are successful.

HBR Ascend Creative Analysis: 

HBR Ascend placed a Image ad in 2020-06-17-2020-06-18, and got 6 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.HBR Ascend Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

HBR Ascend has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.HBR Ascend Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-18  2020-05-17-2020-06-17  2020-06-13-2020-06-14
During  2 days  11 days 2 days 
Like  6  620  95
Share  2  373  41
Comment  0  10  1

Advertising effectiveness is a direct manifestation of advertising. HBR Ascend ‘s Top 1 ad received 6 likes, 2 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HBR Ascend, helping HBR Ascend to grasp the ad data more clearly.