Top Ads on HBO Asia
HBO Asia Background Introduction:
It's Not TV, It's HBO. Your official HBO Asia Facebook page.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
HBO Asia has been advertising and marketing on Facebook for many years. And HBO Asia has placed 250 of ads on the Facebook platform in the last month. In the past few years,HBO Asia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for HBO Asia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HBO Asia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HBO Asia.
1.HBO Asia Top 3 Ads Basic Understanding
| top1 | top2 | top3 | |
| Name | HBO Asia | HBO Asia | HBO Asia |
| Page Categories | TV Network | TV Network | TV Network |
| Marketing Objectives | Other | Other | Other |
| ECommerce Softwares | N/A | N/A | N/A |
HBO Asia Marketing Objectives Analysis:
HBO Asia has been operating in TV Network for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HBO Asia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.HBO Asia Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
| top1 | top2 | top3 | |
| Ad Headline | เริ่มกันเลย! สตรีมได้แล้ววันนี้ทาง HBO GO | Now you can stream HBO GO | Rambo: Last Blood | Saturday Night Premiere |
| Ad Copy Text | มังกร ภูติประจำตัว และหุ่นยนต์! สนุก... | Dragons, daemons and droids! See them all and more on #HBOGO | Sylvester Stallone will win any fight. Period. Rambo: Last Blood premieres this Saturday, 13 June a... |
| Link Description | ศึกมหากาพย์รอคุณอยู่ | Epic battles await you | N/A |
| Website Link | www.hbogo.co.th | www.hbogoasia.ph | www.hbogoasia.com |
| CTA | DOWNLOAD | DOWNLOAD | WATCH_MORE |
| Text Word Count | 218 | 60 | 124 |
| Like | 844 | 386 | 4695 |
HBO Asia Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. HBO Asia Top 1 ads got 844 likes. HBO Asia uses a sentence with the finishing touch title: “เริ่มกันเลย! สตรีมได้แล้ววันนี้ทาง HBO GO”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. HBO Asia shared 218 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HBO Asia should continue to optimize the ad content.
3.HBO Asia Top 3 Ads Creative Selection
| top1 | top2 | top3 | |
| Creative Type | Image | Image | Video |
| Ad Time | 2020-06-10-2020-06-18 | 2020-06-11-2020-06-17 | 2020-06-10-2020-06-16 |
| Landing Page Link | https://www.hbogo.co.th/?utm_source=facebook&utm_medium=social-paid&utm_campaign=2020%7Cjune%7Cth%7Csocial%7Cawareness%7Creach%7C%7Chbogo%7C1-5%7C&utm_term=InterestCompets&utm_content=NYCHeroImg | https://www.hbogoasia.ph/?utm_source=facebook&utm_medium=social-paid&utm_campaign=2020%7Cjune%7Cph%7Csocial%7Cawareness%7Creach%7C%7Chbogo%7C1-5%7C&utm_term=InterestCompets&utm_content=NYCHeroImg | http://www.hbogoasia.com/?utm_source=facebook&utm_medium=paid&utm_campaign=FALCON_TH_TRAFFIC&utm_content=Rambo+-+Last+Blood+SNP&fbclid=IwAR3TkD3maBLT0dI-SZnqR16ClfKP4rXJcMtxb_FtzbsPI19vsaZlNoMLwuM |
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HBO Asia are successful.
HBO Asia Creative Analysis:
HBO Asia placed a Image ad in 2020-06-10-2020-06-18, and got 844 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.HBO Asia Top 3 Ads Audience Analysis:
| top1 | top2 | top3 | |
| Country | Thailand | N/A | Thailand |
| Language | Thai | English | English |
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
HBO Asia has the best conversion in Thailand, and can advertise more in Thailand in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.HBO Asia Top 3 Ads Performance Display
| top1 | top2 | top3 | |
| Ad Time | 2020-06-10-2020-06-18 | 2020-06-11-2020-06-17 | 2020-06-10-2020-06-16 |
| During | 9 days | 7 days | 7 days |
| Like | 844 | 386 | 4695 |
| Share | 4 | 11 | 318 |
| Comment | 1 | 5 | 43 |
Advertising effectiveness is a direct manifestation of advertising. HBO Asia ‘s Top 1 ad received 844 likes, 4 shares, 1 comments in just 9 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HBO Asia, helping HBO Asia to grasp the ad data more clearly.